John

With all the technological advancements, the number of people using and spending time on the Internet has skyrocketed. People love sharing their opinions and experiences on the Internet via social media or blogs or articles, etc. Among all these talks, brand-related conversations have also sneaked in due to the brand pages, promotions, and ads. People enjoy sharing their experiences with the products and services they enjoy using and talk about the brand offering them. And sometimes, these conversations act like recommendations that have been playing a significant role in generating new business for the brands. About two-thirds of the consumers purchase products or services based on recommendations from their known. Actually, when referred by a friend or acquaintance, people are four times more likely to buy something. This observation has led to businesses being able to recognize the power of referral marketing. Using referral marketing as a well-thought strategy allows business...