John

Market Cannibalization refers to the loss in sales or reduction in market share of a product, occurred due to the same company’s introduction of a new product line that wipes out the existing market for its own current products. Instead of appealing to a new segment of the market, the product line appeals to the company’s existing customer base leading to a reduction in the sales volume and demand of its established products. This implies that market cannibalization is a case where two product lines of the same brand compete against each other. Let’s understand this more clearly with an example. For instance, a company ABC is famous for its desktop computers. Now they decide to introduce a new line of laptops with the aim of attracting a considerable segment of the market. Now soon, ABC notices that regardless of the great launch and successful increase in the sales volume of its latest laptops, the sales volume of its desktop computers has taken a crash-dive simultaneously. This...

Keyword cannibalization happens to be one of the most misunderstood concepts of  SEO . There are several myths and confusions about this, and some say that it does not even exist! However, this is not the case at all. Keyword cannibalization is responsible for suppressing the SEO rankings of many websites. It does exist, but it may not be what you think it is. To clarify your doubts about this and find out if it has been affecting your site, let us discuss it in detail below. WHAT IS KEYWORD CANNIBALIZATION? Most of the time, it is explained as something that occurs when you have more than one page targeting the same keyword on your website and that it suppresses the ability of either page to rank or perform the way they should. But this is not true! If two or more pages are optimized to rank for the same keyword, that does not mean they would not rank automatically. Keyword Cannibalization is actually all about intent. This will be understood better with the help...