Ways Visual Content Can Boost Your SEO and How to Take Advantage
It’s no mystery that visual content is the new trend in the industry. Companies are also aware that they should have a more all-encompassing content strategy incorporating different content formats such as video, GIFs, infographics, etc. But how many of you know that these multiple content formats also impact the SEO of your website? Well, that’s exactly what follows in this blog. Impact of Visual Content on SEO Adding visual content can benefit your website in so many ways. While your text-based content lets you include important keywords naturally and helps you rank higher on the SERPs, the visual content, on the other hand, boosts that content further. Videos Keep the Site Visitors on the Page If there is one performance metric that Google loves the most (among others) is Time on Page. If your site visitors land on your website and leaves quickly after an average of 15 seconds, this indicates to Google that your content is of poor quality or irrelevant to the ...