John

  Time has never been more favorable for eCommerce than now. In the light of the downturn brought about by this pandemic,  eCommerce  has given salvation for the businesses and customers worldwide to carry on a bit of pretense of a normal life amid the strenuous lockdowns. It was the fear of the coronavirus that led even the most traditional consumers and those from second and third-tier markets to look up their requirements online. And now, even as life is gradually stumbling back to normality, we all have become used to the new way of living our life; the eCommerce upsurge is not showing any signs of dropping off, at least not anytime soon.  During this period, a significant shift has been observed in consumer behavior, with most people increasingly inclined towards online shopping, including many first timers. Moreover, according to reliable reports, the eCommerce sector is recording higher GMVs (Gross Merchandising Values) in contrast with the pre-pandemic levels...

Whether buyers or sellers, reviews matter a big deal for both. That stands true even more so with the holiday season approaching. Shoppers will now be turning to online reviews to make more informed purchase decisions regarding which clothes, electronic items, home furniture, or toys they should buy and from which brands.  But with the new rising online problem, many buyers are likely going to come across bogus and invalid reviews unknowingly. Fake Reviews are becoming an increasing problem in the digital world, and they literally exist across all notable platforms, so now it’s really just the question of their extent.  This blog addresses this emerging problem, what it puts at stake, different types of fake reviews, how you can identify and get them removed from your profile. Let’s dive in! THE EXTENT OF THE PROBLEM Popular review sites, including Google, Amazon, Yelp, and Facebook, implement different methods for  content  moderation and review fraud. Among all the...

In the business world, only two types of customers exist – the ones who had a positive experience with your company and will happily recommend it to other people and the ones who had a negative experience with your brand and are unsatisfied with it. While the former might be happy to give their recommendations in the form of a good review online, the latter will most probably vent their anger by giving you a bad review. Reviews play an indispensable part in making your business successful. A vast majority of customers trust online reviews just as much as they would trust a family member’s or friend’s recommendation. In this blog, we will discuss how you can get more reviews from those happy customers and deal with the reviews coming from those disappointed customers. There are so many popular review sites – Google, Yelp, Facebook, Amazon, and so on; it’s a never-ending list. But why is it essential to get reviews on multiple online platforms instead of focusing on just one? Because you...

Today it has become quite normal for people to get bombarded with heaps of digital ads whenever they are surfing the web, watching videos, using Facebook or other online platforms, whether they want it or not. In fact, most people have been struck with some ads so often again and again that they actually become numb to the brands presenting those advertisements. And in this internet world, this is increasingly emerging as a serious problem. Presently users see this mostly happening on video streaming apps and platforms where they are being displayed the same ads repeatedly no matter which show or movie they choose to watch. Now this problem gives rise to a lot of questions, especially for digital advertisers. How many ads should you serve before they become annoying? Are you misspending your digital ads budget on too many impressions? All these questions are crucial to address for the advertisers. In this blog, not all the questions will be answered, but we will help you understand wha...

Now use your small smart assistant to control your Smart A/C. In previous years, ACs have got some new smart technologies. These include voice control, climate control, auto turn on/off, and many advanced features. These Air-conditioners are called smart ACs. These ACs are enabled with connectivity features and can connect with the home network to communicate with your mobile phones or smart speaker like Echo on the same network. With these, you can control your AC with your smart speaker or mobile phones just like a traditional remote. Most of the Smart ACs have their own Alexa Skills or mobile app for different OS. If your AC also comes with its Alexa Skills, then you just need to connect it with your Alexa device. Or else, you can add skills to your Alexa. If you also have a Smart AC and want to control it with your smart assistant (Voice), then here is how to connect and control them. How to sync your AC with Amazon Alexa You need Alexa app to do this, if you have that’s go...