John

  Company blogs can undoubtedly give your  SEO  that much-needed boost. But if it’s boring, it won’t benefit you in any way. Most organizations fail to make their blogs genuinely interesting, and that’s probably one of the primary reasons they are unable to gain traction with SEO, despite their content marketing efforts. So even though you have guest bloggers and neat stock images, your company blog might be missing the mark. The bottom line is that if your blog does not elicit any engagement, emotions, or sharing among your audience, even all the top-ranking keywords in the world won’t be able to give it any boost. So it’s really your decision to make whether you want to turn your company blog into a valuable resource that users will not only wish to read but also share with their peers, which will, as a result, improve your SEO. ADDRESS THE ISSUES Amateur bloggers often make numerous common mistakes, and just because you’ve got a company blog that looks professional doe...

During the recent Google Search Central  SEO  office-hours hangout recorded on 5th February 2021, Google’s John Mueller advised website owners that deleting all comments from their site might negatively affect their search rankings. A website owner submitted a question asking whether Google considers blog comments as a ranking factor or not. They wished to delete comments from their site and wanted to know if they could do that without losing or hurting their site’s rankings. Well, in short, the answer is: Yes, Google considers comments as a ranking factor for web pages, and no, it is improbable that you can delete comments from a website without affecting its search rankings. Let’s discuss these two points in detail now. JOHN MUELLER’S TAKE ON DELETING COMMENTS Google’s John Mueller has not given any recommendations or suggestions regarding whether or not one should delete comments from their website or not. So that’s basically up to the site owners to decide. However, respon...

  Have you been considering starting a blog for your company? If yes, then you are about to make one of the best decisions for the future of your business. According to the study, people tend to connect more with organizations that offer them meaningful and top quality content. And what’s a better way to do this if not through an active company blog? Moreover, even for online stores, becoming successful is not a piece of cake unless they too are publishing blog posts on their website. Why? Because if there is no content for the people to read, they don’t actually have any reason to stay on your website unless, of course, they are there to make a purchase especially. To put it another way, without posts to read, you won’t receive much traffic and engagement from site visitors.  That is to say, if you are thinking about starting a company blog, you should definitely go ahead without a second thought, and in case you don’t have any such plans, it’s time to rethink it. Nevertheles...

One of the most popularly used phrases for blogging success is – be consistent that we keep on hearing almost every day! But even then, in most cases, when you ask a business if they have an active blog or not, usually you’ll get a response somewhere between ‘yeah, kind of’ and ‘not really.’ With so many things going on around them, businesses often tend to forget about one of the most potent tools they have available at their disposal – their own blog! Why? Simply put, blogging is an incredible way of making yourself heard in the online world. And the more you are heard, the more are your chances for traffic and lead generation. Blogging consistently and strategically will help you boost your Google ranking, drive more traffic to your website, and increase your conversion rate. A lot of bloggers who either do blogging as a hobby or just part-time may be wondering what it is about consistency that makes it so crucial in this field? Well, that’s precisely what we are going to discuss in...

Just imagine this, by the time you finish reading this blog, you will become an even better writer only because you learned about the two words that are of utmost importance and the reasons why it is so.  As a matter of fact, you can find both the words in the previous sentence together with the clues about why they are so important.  If you couldn’t catch them, there’s nothing to be worried about; continue reading the blog to find them.  “You” Is the First Most Important Word Did you find the first line persuasive? If yes, then why?  Actually, the better question will be – who was the center of focus in the starting sentence?  Okay, what about this – Did the words “I” or “me” popped up in this blog before this line?  It is indeed ironic that a channel that was initially used as a platform for self-absorbed journaling now needs to be vastly reader-focused to be effective.  Note:  In case you are blogging or writing for marketing or PR purposes, al...