John

  When it comes to online advertising, there is an array of options available in the market today. However, Google and Bing Advertising have turned out to be the best advertising platforms among all these. But it is crucial to understand why you should pick one alternative as against the other. This blog will discuss how Google and Bing Advertising fits into your overall strategy to boost your online presence. Let’s dive into the five reasons why you should start using Google and Bing advertising right away! #1 ATTRACT NEW CUSTOMERS Both Google and Bing enjoy billions of searches every month and, in the case of Google, every day. This is a known fact that a vast majority of users use Google to search for products or services. In fact, there might be hundreds and thousands of searchers looking for a product or service similar to yours right now. So, if you manage to get your brand on the first search engine results page, you are highly likely to convert those prospects into customer...

CTR or Click-Through Rate matters a lot for digital advertisers. In the majority of the PPC ad networks, such as Google Ads, Facebook Ads, and Bing Ads, the click-through rate helps in determining the ad rank as well as the cost-per-click of your ad. For example, in Google Adwords, the more your CTR is, the better your ad rank and the lesser your CPC will be. Click-through rate tells the percentage of the total number of clicks your ad received divided by the total number of ad views. Google uses Quality Score to provide a general estimate of your overall ad quality and determine your ad position and actual CPC. While there are multiple factors impacting your ad Quality Score, Google considers CTR as a prime determinant. WHAT IS CONSIDERED A GOOD CLICK-THROUGH RATE THEN? So now that we have discussed the importance of CTR for Google Ads, it brings us back to the question this blog topic poses – what is considered a good click-through rate? Well, putting in simple words, it depends on t...