John

  Everything has changed since the prehistoric era, but what remained constant is the initial drivers that inspire people to take action.  PPC professionals often find themselves searching for what appeals the most to their target audience. However, it turns out that the answer was right here, in our behavioral history. Let’s explore the psychology of  PPC  ad copy. What do you think is common between oranges and diamond rings? – Well, they both became a part of our everyday life as a result of ad campaigns.  De Beers was facing challenges selling their diamonds during the Great Depression period in the 1930s. So, their ad agency came up with a slogan associating diamonds with eternal love – “A Diamond is forever.” As a result, even decades later, people fondly propose with diamond rings.  Again, during the 1900s, California’s orange farmers were stuck in a situation where they were picking more oranges than they could sell. So, once again, an ad agency cam...