John

The majority of customers today are searching for information on the internet that will help them make wiser buying decisions. As a matter of fact, 4/5th of the consumers worldwide will perform product research before making an online or in-store purchase. This purchasing behavior itself highlights how valuable websites are for businesses nowadays. If you wish to make your business successful in the present-day marketplace, having a professional website is a must. Websites today serve as the backbone of companies that support all their digital marketing efforts. In this blog, we will discuss why a website is vital for your business success and everything you need to know about getting started with a professional site. THE ROLE OF A WEBSITE IN MARKETING The vital role a website plays in marketing expands to each facet of your  digital marketing  strategy. As the pillar of your online presence, each ad, piece of content, or type of communication you put on the internet will brin...

PPC and SEO are both highly effective tools in your digital marketing toolkit, and when they work together complementing each other, nothing’s better than that. Your Google ranking determines your website exposure. It has the power to make or break it. Although organic ranking is not the only trendsetter today. Advertisements are gaining more prominent positions on the SERPs with the latest Google updates. With this in mind, it has become more important now than ever to pay attention to both your  SEO  optimization as well as PPC marketing strategies to get a step ahead in the competition. While one can achieve remarkable results from either one of them, why not level up your game and enjoy greater rewards with both of them working as a pair? But how? In this blog, we are going to discuss all you need to know to incorporate SEO into your  PPC  marketing campaign to take advantage of both of them. SEO & Pay Per Click Marketing SEO or Search Engine Optimization is ...

Whether your monthly marketing budget is $100 or $10000, you just want to get more bounce for the ounce. Similarly, making maximum use of the time you are investing in your marketing campaigns is just as important to you. Well, because after all, maximizing ROI (return on investment) is the primary goal for every campaign. To get that ROI, selecting the right marketing channels is the safest bet. But considering the significant transformations taking place in marketing all the time, how will you know which marketing channels are the ideal ones for you to benefit the most from the money and time spent on your ad. If you are going through the same situation, confused about where to start from, we are here to help. In this blog, we will be discussing the six best marketing channels that you should prioritize in 2020 and ways to make the most out of them. Let’s get started! Pay-Per-Click Marketing Among all the major marketing channels and the diverse options available to the ...