John

  Being an  SEO  professional, if there is one word that you must have heard or used frequently, it is ‘keywords.’ Ultimately, if you know what users are searching for online, you can produce content around it to drive them to your website. A potent way to spot valuable keywords is by using Google Trends, one of the most prominent real-time data sets worldwide. This powerful tool can help you gain insights into what users are interested in or searching for online at the moment. Reportedly, the world’s largest search engine, Google, handles more than 3 billion searches every day. Taking that figure into account, you just can’t neglect this useful tool. Google Trends lets you analyze minute by minute, real-time data behind the billions of searches occurring on Google monthly. Users can go in-depth about the topics they are interested in and get an idea about how their  content writing  will perform. By now, you must have realized how beneficial this tool can be fo...

As a business owner or SEO professional, there are numerous things you have to take care of to ensure the success of your strategy. But has it ever occurred to you if zero-click searches impact your overall  SEO  strategy?  To understand this, first, we need to get a bit of clarity on zero-click searches and related terms. WHAT ARE SEARCH VOLUME, SEARCH VISITS, AND ZERO-CLICK SEARCHES? Let’s take a look at what these three terms mean in the SEO world: Search Volume:  It is the total number of times a particular term is used in web searches.  Search Visits:  The monthly average of total completed search visits where users click on a search result link to land on a non-search engine page. Zero-Click Searches:  It is SERP that provides the relevant answer to a specific user query right at the beginning of the results page so that the searcher does not have to click or go any further to complete their search. It refers to the search that satisfies the user...

It’s not just the job but also should be the goal of every SEO professional to make sure they do everything necessary to keep things up and running and stay current with their site’s content. Search engines never rest. They constantly crawl websites to update their index. SEO mistakes can occur at any moment. However, you must resolve them before they begin affecting your search rankings and bottom line. The majority of  SEO  issues go undiscovered for at least a month, and even an average SEO issue can result in a massive loss in revenue. However, with the right tools and processes in action, you can quickly alleviate these issues. What About the Existing Tools? Now, you might be wondering – but what about the existing tools? Google Analytics and Google Search Console have become the go-to tricks of the trade for every SEO professional. However, if you wish to take a bold and dynamic approach in your SEO processes, these tools are just not enough. Even though Google Search Co...

Backlinks are undoubtedly one of the most important ranking factors, and this contributes to the typical feeling of uncertainty that encompasses the management of backlinks. Skip the discussion over the morality of obtaining backlinks. What about getting rid of them? Should SEO professionals bother about disavowing links? Contrary to some topics, Google has been quite open about their views on disavowing backlinks and its place in your SEO toolkit. Why Disavow Links? Google prescribes to use link disavowal in one case – to address penalties charged against your website. If you receive an ”unnatural links” message in your Webmaster Tools from Google, it means the search engine is penalizing you whether or not you are consciously complicit. Being a webmaster involves addressing Google penalties as soon as they show up, and this should not be a problem if you stick to white hat  SEO . However, knowing how to maintain a clean backlink profile is crucial to your long-term SEO strategy. ...