Understanding the Cradle to Grave Marketing Strategy
Cradle-to-Grave (C2G) marketing strategy involves the advertising of one’s products or services to customers throughout their lifespan. The aim is to create befitting products, establish two-way communications, and practice appropriate promotions to maximize sales to customers at each phase of life. This concept is based on “Lifetime Customer Value (LCV).” Lifetime Customer Value LCV or Lifetime Customer Value is calculated on the basis of presumptions about the total quantity and equivalent dollar value of a brand’s product that a customer could buy throughout their life. Now, in order to maximize this LCV, a brand must build a cradle-to-grave marketing strategy for its products and services. Businesses from all over the world have started adopting this concept, and as a result, a huge number of marketing and advertising companies are now focusing on marketing to children from a very young age. Product Categories However, not every business can benefit from C2G or cradle-to-grave mark...