John

Running a business is no cakewalk. Every company has its unique needs and goals, and therefore they require their unique mixture of eCommerce, SEM, and SEO. You might often find yourself asking questions like – what is the difference between SEO and SEM? Should I begin with SEM or SEO? Is eCommerce considered search? Or perhaps you are curious to know why you should bid on your own branded keywords? Let’s try and understand the relationship between SEO, SEM, and eCommerce with an example. Suppose these three channels are games played on the same ground (SERPs) with the same ball (platforms), but the rules, pattern, the position of the players, goals to win, and variables are all different. Now while a few players (viz. advertisers) put in everything they have into playing one game only, the real athletes (viz. performance marketers) who play a mix of these games and grasp the standard skill sets (such as data storytelling, powerful communication skills, embrace rapid change, keenness t...

SEM or search engine marketing is fruitful for any new startup to drive leads and sales instantly. Google Ads is the king among the search engine advertising tools. However, it could be a bit sophisticated for you, considering it has over thousands of metrics and units to consider while running a campaign. You can spend a plethora of hours focusing on hundreds of various tabs and sections, as well as in bidding options. Google Ads is one of the horrifying as well as an extremely obliging tool for you at the same time since it can ruin your marketing budget if used carelessly. Oppositely it can help your business performance thrive on the search engines when used tactfully. In this guide, we are going to learn five essential tips to use in Google Adwords to generate immense traffic, leads, conversion, and sales to your business. SOURCE:  5 Crucial Google Ads Tips to Master SEM in 2020 ,  E Global Soft Solutions 1. Track Everything with UTM Tracking To get the best ...