John

  Have you ever heard the term “Pogo-Sticking” before? Maybe read it in some marketing or SEO article? Well, if yes, then the chances are that you have tried to look it up and discovered that, in reality, it is not as fun as it sounds. However, if you are still not aware of what it is about, continue reading to find out.  The term “pogo-sticking” in  SEO  was coined by Google itself. This term describes what happens when a visitor lands on your website from a SERP and then returns to the search engine results page, exiting your site. And from there, they click on the next search result and visit another website. Now, this right here is the worst possible case in SEO, and we just can’t exaggerate it. Forget about high bounce rates, low times on-page, or any other metrics that you have been told to be concerned about for SEO – this is worse than all of these.  Wondering why is that so? The reason behind this is quite straightforward. This serves as a signal to the...

Since the early 2000s, Google has been the most popularly used search engine across the world. Over this period, from being just another typical Silicon Valley startup and longshot to becoming the protector of the internet, controlling algorithms with enormous business implications and building a reputation for spreading its business into various areas in the name of offering an improved user experience. In recent times, the increased inspection over its business practices has resulted in government regulators getting tough on anticipated wrongdoings, and a fraction of users have also demonstrated a little inclination towards a more privacy-oriented search experience. Google is also facing opposition from other search engines regarding how it is presenting search engine alternatives to Android users in Europe. This wave of opposition to the market leader may develop favorable conditions for other search engines to contend themselves. New search engines, Neeva, founded by the former Sen...

Google is the leading search engine, and there is no doubt that it values your precious content more than any other search engine. However, it doesn’t mean other search engines are not worth posting your content. Instead, when you only target your customers through Google, you miss a lot of potential clients on other popular search engines such as Bing, Yahoo, DuckDuckGo, Ask.com, and more. In order to get the maximum positive results from your creative content, you have to ensure that you always optimize your content for every single search engine your consumers use. There are many marketers that only focus on Google search and don’t target other search engines without having any idea about what they are losing.   However, it can be a challenge for writers to optimize their content for multiple search engines at once. On the other hand, writing SEO -friendly content for one specific search engine is not that difficult.  In this article, you will learn how to ...