John

In digital advertising, it looks like the industry can’t afford its own standards when it comes to real transparency. From brands to agencies to platform vendors, all parties say that transparency in brand-suitable placements and fees are fundamental values, but their actions leave these views somewhat pointless. From a brand’s point of view, the concept of transparency in digital advertising could not be more simple and straightforward – all they need to tell is: Where the ads appeared? How much the company paid for those placements? How much of their budget went to media and vendor fees? The fact is that these answers need analysis and reporting, and considering the extent of campaigns today, this is a considerably intricate task to accomplish. Moreover, this complicatedness makes them expensive. Let’s begin with reporting first. The first task is to get precise reports, and considering the number of placements in an average campaign, this is no easy achievement. For instance, platfo...

Today it has become quite normal for people to get bombarded with heaps of digital ads whenever they are surfing the web, watching videos, using Facebook or other online platforms, whether they want it or not. In fact, most people have been struck with some ads so often again and again that they actually become numb to the brands presenting those advertisements. And in this internet world, this is increasingly emerging as a serious problem. Presently users see this mostly happening on video streaming apps and platforms where they are being displayed the same ads repeatedly no matter which show or movie they choose to watch. Now this problem gives rise to a lot of questions, especially for digital advertisers. How many ads should you serve before they become annoying? Are you misspending your digital ads budget on too many impressions? All these questions are crucial to address for the advertisers. In this blog, not all the questions will be answered, but we will help you understand wha...

The majority of the people say that they have been influenced to purchase a product after watching a video online. Around 52% of the purchasing decisions can be traced back to Facebook. People spend most of their time online; this is where you are going to find them. As a small business, you need to be there to reach them, create brand awareness, generate more leads, and increase sales. This is why digital advertising is necessary. In this blog, we will be discussing everything about digital advertising – what it is, why it is effective, how it can be useful to your business, etc. Let’s dive into the details. What Is Digital Advertising? It is the process of publishing promotional content on the internet via online platforms like social media, search engines, websites, and other sources that can be digitally accessed. Since customers are spending most of their time browsing the internet, digital advertising is the best way to put your business in front of your target audience...