John

Positioning is how your audience perceives your company in comparison to your competitors. Often this perception is referred to as a ”place” existing in a consumer’s mind. But the modern-day positioning ideologies extend this ”place” to your target audience’s heart as well, asserting that positioning should propel people. Powerful positioning is competitively distinct and credible, therefore sustainable and believable for the brand, stimulating growth in crucial areas of the business. You need not confuse it with a tagline. A positioning statement is meant to navigate business decisions and incorporate its purpose. However, markets are dynamic, continuously changing with new competitors, developing with consumer needs, innovations in technology, government laws, and economic circumstances, among other elements such as a worldwide pandemic. This is why it is critical for companies to reconsider their positioning right after the market shifts or they are risking being left behind. In the

Backlinks are undoubtedly one of the most important ranking factors, and this contributes to the typical feeling of uncertainty that encompasses the management of backlinks. Skip the discussion over the morality of obtaining backlinks. What about getting rid of them? Should SEO professionals bother about disavowing links? Contrary to some topics, Google has been quite open about their views on disavowing backlinks and its place in your SEO toolkit. Why Disavow Links? Google prescribes to use link disavowal in one case – to address penalties charged against your website. If you receive an ”unnatural links” message in your Webmaster Tools from Google, it means the search engine is penalizing you whether or not you are consciously complicit. Being a webmaster involves addressing Google penalties as soon as they show up, and this should not be a problem if you stick to white hat  SEO . However, knowing how to maintain a clean backlink profile is crucial to your long-term SEO strategy. Let’

When it comes to developing a solid marketing strategy, most beginners have nothing except the expert advice they find online in  digital marketing  blogs to start with. No doubt, this will last you a long way, but at the end of the day, you are borrowing experiences from somebody else’s business instead of building your own. This is the reason why big firms spend so much on analytics and data. Because with someone else’s analytics, you can only go this far, but at some point, you need to start collecting and interpreting data yourself. Without doing this, you cannot expect to understand your vast customer base. In this blog, we will be discussing how to create a customer journey map and all the information and tools that you will need for that. How to Create Your Customer Journey Map? A customer journey map (CJM) shows the path of a customer from making their decision to purchase or take any other action to actually doing it successfully. You can easily create a CJM for most processes

Launching your new product in the market can either be the start of a beautiful journey or a complete disaster. It is a crucial moment that requires your full attention and care. Over the past few years, the word ”growth hacking” has become quite a buzzword referring to the non-traditional  digital marketing  strategies to assure rapid growth. Such techniques are utilized by many startups to ensure a quick penetration in the market, but growth hacking can be just as beneficial to businesses of any size and experience. In this blog, we will be sharing ten effective marketing strategies based on growth hacking to help your new product reach new heights of success. 10 Marketing Strategies to Launch Your New Product Arrange a pre-launch giveaway You need to create a feeling of excitement and expectations for its release starting weeks or even months in advance so that your product takes off promptly. This can be done effectively through pre-launch giveaways and contests. It is pretty simpl

Generally, when someone talks about a site, the frontend where the visitor engages is what pops up in our mind. However, the majority of the magic happens in the backend. The backend is believed to be the driver of a website, and this is the place where the developers get to decide how the site will function. As the complexity of the technology grew, frameworks have become an essential part of web development. Depending on the functions and features you want to have on your website, the framework you select for your site will determine its nature of success and functionality. The best website developers are skilled with these latest technologies, but most specialize. In this blog, we are going to discuss four top  web development  frameworks available in the market to help you make a decision. Express Node.js has become quite popular within the developer’s community in the past few years. As a result, Express gained a solid reputation becoming one of the most preferred backend

The majority of the people say that they have been influenced to purchase a product after watching a video online. Around 52% of the purchasing decisions can be traced back to Facebook. People spend most of their time online; this is where you are going to find them. As a small business, you need to be there to reach them, create brand awareness, generate more leads, and increase sales. This is why digital advertising is necessary. In this blog, we will be discussing everything about digital advertising – what it is, why it is effective, how it can be useful to your business, etc. Let’s dive into the details. What Is Digital Advertising? It is the process of publishing promotional content on the internet via online platforms like social media, search engines, websites, and other sources that can be digitally accessed. Since customers are spending most of their time browsing the internet, digital advertising is the best way to put your business in front of your target audience