How to Do a Content Gap Analysis That Uncovers Winning Topics?
Deciding on the right content marketing strategy for your business is a tough nut to crack. With more than 4 million content pieces getting published on the Internet every day, it has become even more challenging to achieve solid growth via content marketing. In such a cut-throat competition, you cannot just rely on intuitions or assumptions; instead, start focusing on applying a strategic approach to the ways you produce your content. However, analyzing your competition will help you gain beneficial insights and identify the content gaps. Content Gaps are the specific topics that are missing from your website, but your competitors may have them. Content Gap Analysis provides you with the opportunity to make precise content that your audience might be interested in and keep them engaged. In this blog, we are going to discuss efficient techniques to identify and fill the content gaps. WHAT IS CONTENT GAP ANALYSIS? Content Gap Analysis is the process of identifying and fillin...