John

Crowd marketing is one of the most overlooked link building tactics that give you a competitive advantage in Google search rankings. It is generally referred to as forum marketing or community marketing as the links come from there only. Today only 2% of marketers are using crowd marketing to rank higher on Google. Therefore, you can leverage this window of opportunity to gain a competitive edge. This blog discusses why crowd marketing is still useful as a link building strategy today, what best practices you should implement, and things to keep in mind. Let’s dive in. HOW CAN CROWD MARKETING BENEFIT YOUR SEO STRATEGY Today, you can easily find thousands of forums relevant to your niche that enjoy a massive number of visitors and excellent metrics. Besides the sheer  SEO  benefits, crowd marketing also provides us with indirect advantages. Here are some of the benefits: A more substantial and diverse backlink profile:  Backlinks from relevant niche-specific forums can bol...

  Over the last couple of years, some  SEO  old hands have announced loud and clear that PageRank Sculpting does not exist anymore. But they got it all wrong. In reality, larger websites have more PageRank, and therefore PageRank Sculpting can be done more effectively. PageRank still matters in Google, and its algorithms are used to deliver high-quality results to the users. It might sound very conventional today but experimenting with PageRank is always fun as it is an on-site strategy that you can fully control. Indeed it is great to earn new links, but it is time-consuming. Instead of putting in so much time and effort to build new links, maximizing the utility of your already existing ones seems to be a smarter thing to do. Moreover, websites that have substantial existing backlink profiles can implement this tactic to see more instant results. If you are not leveraging PageRank, you are actually missing out on a golden opportunity, especially if you own a large websi...

Most businesses know, or at least believe they know, that they require SEO for their digital properties and assets, and all the benefits they will gain because of the SEO practices put into action. Indeed, SEO will boost a site’s overall visibility and searchability but do you know all the other value if offers that make it so crucial? In this blog, we will discuss twelve reasons why companies need  SEO  positively to elevate their business to the next level regardless of which industry they operate in or their size. Organic Search – The Primary Source of a Website’s Traffic Organic search constitutes a vast part of the website performance of most companies. It is also a crucial element of the buyer funnel and encouraging the prospects to engage or complete a conversion. Being in the marketing industry, we are all aware that Google owns a notably massive section of the search market compared to the other competitor search engines. Although, this in no way implies that other se...

Search Engine Optimization involves some very complex concepts, relies on the 200+ ranking factors of Google, and needs you to put in constant efforts. This is why the SEO world is not exactly a piece of cake. Of course, this might make  SEO  sound not very tempting and which also explains why the majority of the organizations have no idea about the steps they should take to increase their ranking positions in the search results. Due to this complexity, most companies end up more likely than not giving up on SEO, which is a significant part of  digital marketing  today. If you are also one of them, this blog will make you reconsider. There are three main pillars of SEO, which shape its foundation. Now all the SEO tasks fall under these pillars, and if you put in some time to comprehend them, you will realize that optimizing your digital presence does not have to be necessarily tricky. Pillar #1 Link Building, Referring Domains, and Digital PR Link Building ...