A Beginner’s Guide to UX Copywriting
User-experience copywriting or UX copywriting involves designing and writing a copy that drives users such as customers or site visitors towards fulfilling a goal in a natural way. This blog will break down that term – UX Copywriting – and understand it in detail. WHAT IS USER EXPERIENCE (UX)? UX explains why, when, and how users engage with a product or service and what they feel about their experience. If you are wearing clothes, eating meals, and have a house to live in, you have various user experiences each second. Let’s take a look at an example from our everyday life. If you wear sweaters, you are that product’s “user,” and your “experience” starts way before you get all warm and cozy. First, you understand that you need sweaters. Maybe your old ones have got fabric pills, or you have just grown out of them (many of us go through this). So you decide to buy some new sweaters. You weigh your options and finally pick out some you’d like to have. You purchase them, unpack them and ...