John

  Right after the enactment of landmark consumer privacy laws, Google released an official statement announcing that it intends to phase out third-party cookies on Chrome browsers by 2022. While this is undoubtedly a massive win for conscious users who are cautious of selling their data to advertisers, this might also leave businesses struggling once these cookies vanish. However, these businesses should be a little less panicked and a little more thrilled. The death of third-party cookies is indeed a stumbling block, but it is also a golden opportunity. How? As substitutes to third-party cookies come to light, advertisers may actually come across better audience targeting and acquisition methods. Third-party cookies have not always been flawless. In fact, their quality was mostly reliant on factors like techniques used by the data provider, data’s recency and latency, and any associated purchase costs. Even though sometimes out-of-date, these prebuilt audiences let advertisers sca...

  Earlier businesses employed the brick and mortar model to become successful by giving customers a reason to visit their physical stores, such as compelling experiences coupled with live events and unique exclusive in-store services. This approach proved effective in driving more visitors to their shop and boosting the conversions. It typically made clients stay longer, purchase more products, and thus spend more with them. Then as if the market competitors weren’t enough that the pandemic arrived out of nowhere, becoming the real competitor for brick and mortar business establishments. Companies responded to this crisis with all their power, and while some emerged as winners, some unfortunately failed. And now the businesses have found the correct solution against this pandemic – having a robust  digital marketing  strategy. Let’s dive into this! THE WORLD BEFORE THIS PANDEMIC HIT There was a time when all businesses really cared about was having a good location for the...

You won’t reap the full benefits of your  digital marketing  strategy without having exceptionally high-quality content to draw and retain prospects on your website or social media channels. You should aim to build a comprehensive content strategy that boosts your overall SEO strategy and, ultimately, elevates your bottom line. Building this type of content requires time, cooperative thought, and proper management, and that’s where the content strategy workflow comes into play. In essence, content strategy workflow is an established procedure by which content is researched, built, reviewed, and executed. This sort of workflow can help you develop new content that fulfills the needs of your business and utilizes the content you have built fully. In this step-by-step guide, we will discuss how you can develop an effective content strategy workflow. WHAT IS A CONTENT STRATEGY WORKFLOW? A content strategy workflow defines the roles and responsibilities of the team members instead ...

Before you sit down to build your digital marketing strategy, it is crucial to perform a SWOT analysis of your organization to check the overall health of your business. This external and internal analysis is beneficial in identifying your firm’s strengths and weaknesses and lets you know about any impending risks towards your company as well as opportunities of driving growth in sales, increasing revenue, and expanding audience reach. This lets you obtain a clear idea of where your business stands in the market currently. In this blog, we are going to discuss the importance of carrying out a SWOT analysis before you start working on developing a  digital marketing  strategy for your business. Let’s take a look at some examples of the SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis factors for a digital marketing company: Strengths: Effective brand awareness Ample availability of skilled professionals for copywriting, search engine optimization, strategic plannin...

As a result of the Coronavirus pandemic, customers have adjusted to the increasing environmental, economic, and political landscape changes. Like Google summarizes in its Covid-19 Ads Playbook; currently, we are seeing three major changes: Shock change – A sudden change in customer behavior that is not likely to sustain over time (such as an increase and decrease in searches around phrases like “Schools closing” when quarantine orders rolled out.) Step change – An unexpected change in behavior with the ability to stay (such as searches related to workout at home.) Speed-up change – A stimulation in behavior with the ability to stay (such as delivery related searches.) As we navigate a reforming landscape, marketing teams must adapt all these types of trends in their digital marketing strategies to become successful. It is essential to realize that these rising trends are going to have a long-lasting impact on planning future strategy, especially in markets that have longer purchasing c...

Pay-Per-Click or PPC is a   digital marketing   strategy that marketers use to drive visitors to their website instead of actually  ‘earning’ them. Every time a user clicks on one of their PPC Ads, the marketers pay a ‘fee.’ One of the most common and important sources of PPC is search engine advertising. You can display ads that are important and relevant to what users are searching for in order to drive them to your landing page or website. PPC reporting can get complex and clumsy in a hurry. The chasm between what a client wants to know and what the  PPC  analyst provides can be surprisingly wide, and bridging this gap can be quite a challenge itself. To build a strong client relationship successfully, it is crucial to define, measure, and communicate the results effectively. Most of the communication happens through PPC reporting, which is why it is essential to give your best in it. In this blog, we will discuss nine essentials that will help you in making ...