John

  Who are nano-influencers? Nano-influencers are people who have followers between 1000 and 10,000 and create content in a particular niche. These are everyday people like neighbors, friends, and your cousin who is into watches. You may be a nano-influencer if you have 1000 influencers and a point of view with which people like.  Today brands are collaborating with these nano-influencers to market their brand.  You must be wondering why a brand would want to include nano-influencers in their marketing campaign when they don’t have massive followership like celebrities? Reasons why brands collaborate with nano-influencers: Trust and Engagement: Nano-influencers do not have a good reach, but they compensate for that with the trust, intimacy and engagement that they have built with their followers. To better understand and look at it this way, people tend to take advice to make purchase decisions. In such a scenario, if you get a product recommendation from someone you trust...

  Automation in SEM is a powerful tool that is continually growing and evolving. What began as basic bid rules have developed to cover almost all aspects of an account and campaign. To be honest, many advertisers are scared of automation as they feel that it takes away some degree of control from them, or they cannot see everything that’s happening behind the scenes. Nevertheless, these feelings are entirely logical and hence should not be disregarded. It’s natural for all of us to want to understand and trust the tools we use. One way to build trust in automation and confidently utilize these tools is to zero in on Input, Output, and Results. More importantly to focus on leveraging automation consciously and on purpose – matching desired results to automation features. Integrating intent with powerful automation and intelligent human input will result in the secret sauce that will help you and your campaigns thrive! SEM RESULTS While goals and KPIs are excellent and crucial for ma...

  With everything happening in the economy, alternative currencies have been a popular topic in recent times. A great deal of money is being printed, and cryptocurrencies such as Bitcoin and new ones such as dogecoin are coming into the limelight. So we thought of exploring how exactly Bitcoin and cryptocurrency affect  digital marketing  and how they can, in turn, impact your business. In this blog, we will discuss a few ways Bitcoin can impact digital marketing and small businesses in the future. However, before we get on to the effects, let’s first take a quick look at what Bitcoin and cryptocurrency are. WHAT IS CRYPTOCURRENCY? Cryptocurrency refers to a virtual or digital currency secured by cryptography, making it almost next to impossible to forge or double spend. Many cryptocurrencies are decentralized networks based on blockchain technology which is an open, distributed ledger that records transactions between two parties efficiently in code. To simplify things a...

As a digital marketer, one of the most common grievances that we get from potential clients is that when something goes wrong with their online reputation, they start feeling like if they take any action, it could make things worse. For example, the clients think that if they leave comments in places where their online reputation isn’t up to the mark, it could turn more eyes towards them or that if they start addressing their customers’ complaints head-on, it will result in more complaints flooding in. Improving and maintaining an online reputation needs a special skill set. Nevertheless, most  digital marketing  agencies can agree that many of their potential clients don’t “really” understand what online reputation management means. It does not involve wickedly playing the system to remove genuine criticisms of a brand from the web. Likewise, in the same way, it isn’t whining, grumbling, or anything else with a resentful, defensive, or authorized overtone. To tell the truth, ...

Running a business is no cakewalk. Every company has its unique needs and goals, and therefore they require their unique mixture of eCommerce, SEM, and SEO. You might often find yourself asking questions like – what is the difference between SEO and SEM? Should I begin with SEM or SEO? Is eCommerce considered search? Or perhaps you are curious to know why you should bid on your own branded keywords? Let’s try and understand the relationship between SEO, SEM, and eCommerce with an example. Suppose these three channels are games played on the same ground (SERPs) with the same ball (platforms), but the rules, pattern, the position of the players, goals to win, and variables are all different. Now while a few players (viz. advertisers) put in everything they have into playing one game only, the real athletes (viz. performance marketers) who play a mix of these games and grasp the standard skill sets (such as data storytelling, powerful communication skills, embrace rapid change, keenness t...