Google Explains the Volatility of Featured Snippets in Search
At the beginning of March 2021, the search giant Google discarded heaps of featured snippets, and then, later on, they came back. In a recent Google Search Central office-hours hangout, Google’s John Mueller explained the reasons featured snippets visibility changes. FEATURED SNIPPETS VOLATILITY IN SEARCH At the start of March 2021, featured snippets seemed to vanish from Google search results. Some people called it historic lows. However, Google has not provided much information on this until recently. In a recent Google Search Central office-hours hangout, John Mueller, Senior Webmaster Trends Analyst at Google, explained why featured snippets are not always stable on the search engine results pages. WAS FEATURED SNIPPETS VOLATILITY INTENTIONAL? A person asked Mueller if this removal of the featured snippets was deliberate or if it was due to some other reason. Typically such changes are gradual and not so apparently histrionic. The individual said that they were wondering if G...