John

CRO or Conversion Rate Optimization fits in perfectly with most of the marketing channels. However, we don’t usually see it getting included in  SEO  campaigns, which is a big mistake that marketers and companies often make. While Search Engine Optimization and Conversion Rate Optimization have specific roles to play, when employed together, they can also give considerable cumulative gains and outweigh their value when used individually. In this blog, we will discuss the roles of SEO and CRO and look at the three most prominent reasons why businesses need to integrate CRO with SEO. So without wasting any time, let’s dive into the details! THE ROLE OF SEARCH ENGINE OPTIMIZATION Basically, SEO is set up to drive brand awareness and direct relevant traffic to your website, ideally on the web pages that best suit their search query and intent. As an extensive form of earned media, Search Engine Optimization provides the audience with a range of brand, coverage, and topical exposur...