John

  Not more than a decade ago, inbound marketing was introduced as a brand new concept. Marketers were starting to realize that they just can’t go publishing a sheer amount of content online – they also need to produce high-quality content and then optimize it in ways that made it as visible as possible across search engines.  There was also a time when content was confined to a text-only format, which of course isn’t the case anymore.  Today an all-encompassing content strategy comprises text-based content such as blogs, articles, and eBooks to multimedia such as videos, podcasts, and other visual assets.  However, the first one, i.e., the videos, are still flourishing. In fact, as per reports, approximately half of the marketers around the world have begun investing more in YouTube compared to all the other marketing channels available to them.  As the other content formats continue to grow, the need to optimize them for search is also on the rise. And when it ...

It’s no mystery that visual content is the new trend in the industry. Companies are also aware that they should have a more all-encompassing content strategy incorporating different content formats such as video, GIFs, infographics, etc. But how many of you know that these multiple content formats also impact the  SEO  of your website? Well, that’s exactly what follows in this blog.  Impact of Visual Content on SEO Adding visual content can benefit your website in so many ways. While your text-based content lets you include important keywords naturally and helps you rank higher on the SERPs, the visual content, on the other hand, boosts that content further.  Videos Keep the Site Visitors on the Page If there is one performance metric that Google loves the most (among others) is Time on Page. If your site visitors land on your website and leaves quickly after an average of 15 seconds, this indicates to Google that your content is of poor quality or irrelevant to the ...

You won’t reap the full benefits of your  digital marketing  strategy without having exceptionally high-quality content to draw and retain prospects on your website or social media channels. You should aim to build a comprehensive content strategy that boosts your overall SEO strategy and, ultimately, elevates your bottom line. Building this type of content requires time, cooperative thought, and proper management, and that’s where the content strategy workflow comes into play. In essence, content strategy workflow is an established procedure by which content is researched, built, reviewed, and executed. This sort of workflow can help you develop new content that fulfills the needs of your business and utilizes the content you have built fully. In this step-by-step guide, we will discuss how you can develop an effective content strategy workflow. WHAT IS A CONTENT STRATEGY WORKFLOW? A content strategy workflow defines the roles and responsibilities of the team members instead ...

Are you feeling guilty for creating and posting content just for the sake of it? Perhaps somebody told you once that publishing 800-word blogs regularly is a foolproof way to boost your presence on the SERPs because ‘search engines love fresh new content.’ Or maybe you are just used to creating as many content pieces as possible just to check a box against an essential from your list, emphasizing more on the quantity of the published posts instead of quality. If this sounds anything like your ‘content strategy,’ then you need to put it off right away! The reason being is that you are just wasting your time and resources. More likely than not, creating content without any goals is doing little to no favor to your brand. Also, there’s a good chance that most of these are ranking as thin content without any unique value. But it’s time to change your old habits and plan out a real and solid content strategy that will do something good for your brand. All you need to do is understand how yo...

All of us are familiar with the importance of building a robust content strategy and how it can exponentially grow our website when done right. However, in the world of content marketing, there are also multitudes of misconceptions. At some point or the other, you must have received the advice that each content on your website should be of at least 2000 words or longer content performs better. But, as a matter of fact, neither of these are true or untrue – if that sounds sensible. Both long-form and short-form content play a significant role in a successful content strategy, and they can be very potent tools in your content marketing arsenal. All you need to do is select the right type of content in the right context. There is no definite answer to how long your blog post should be, and neither should you fix any minimum word count for your content. You just have to learn to pick the appropriate form of content to serve a particular purpose, and in this guide, we will discuss everythin...