John

People hear the term ‘marketing’ so many times, and yet they fail to realize that there is so much more below the surface that goes into ‘marketing’ a brand. For instance, there is branding; then there is marketing. Marketing and Branding. Branding and Marketing. Honestly speaking, things can get quite complicated without having clarity on the basics in the first place. So, to begin with, marketing and branding are two different things, and without knowing the difference between them, it is impossible to understand why your business needs both. Probably by now, you might be wondering what it is that you need to know about them. And that’s exactly what this blog will discuss. Without wasting any time, let’s break down branding vs. marketing and why they are both crucial for businesses today. WHAT IS BRANDING? Frankly, if you try looking up the answer to this question online, they are not so clear. While some sources say branding refers to the promotion of products or services via advert...

Even though the want for diverse and inclusive branding is not something new, it has become clear enough that today’s customers want and expect brands to feature real people who showcase the complete varieties of race, ethnicity, ability, and orientation. Truly committing to diversity is not just about highlighting varied faces in marketing campaigns; it is much much more than that. Brands need to go beyond that and see if their products are inclusive and look at their workforce and hiring methods honestly. Diverse representation is not just important for ethical and social reasons but also for business. So how do you make your brand more diverse? Let’s dive into the details. Start working with diverse creators. With the increasing popularity of user-generated content and influencer marketing, it has become easier now than ever for brands to connect with more varied content creators. So, the best way to make your marketing more authentic and diverse is by turning to your followers and ...