John

The popular video-sharing platform, YouTube, has activated post-roll ads by default for all the videos eligible to run ads. In what has become a regular series on the Creator Insider channel, YouTube has informed the creators about this update through the first published video of the year. A YouTube member has revealed that any video above 10-minute duration will have post-roll ads activated by default for all monetizing creators automatically. For your information, a “monetizing” creator is a creator or channel owner who has applied for the YPP (YouTube Partner Program) and has been accepted into it. Creators belonging to this program are eligible to serve ads in their videos and, in turn, earn a portion of the total revenue depending on the number of views the ads gain. The platform provides creators with three primary advertising options – pre-roll, mid-roll, and post-roll ads. When publishing a video with at least a 10-minute duration, the creators can choose to run any combination...