John

Typically, users trust SERPs more than advertisements and websites marked as “Ads.” Performing optimization correctly, troubleshooting, and utilizing promising channels will bring good results quickly. How To Increase Organic Website Traffic? You can drive organic traffic to your website by utilizing a combination of working strategies, tools, and recommendations. Here we are going to discuss the best 14 ways to do it. Making a strategy to increase organic traffic To solve any problem, you need a strategy in place. The stages of developing a strategy are- First, start by setting goals and objectives. Conduct a thorough website audit to identify the weaknesses and analyze the competition. Next, start eliminating the identified problems and errors. Prioritize methods to attract organic traffic and improve the position of your website in the SERPs. Plan out the work and budget. Develop a content plan. Remember the golden rule for a content plan – 60/30/10 i.e. 60% third-p...

Every time we turn on our TV, we see so many ads, and among them are fairness creams too. Everyone watches television from children to older adults. What impression do these fairness creams ads give? Colourism has always been a part of this society and not just India. People still discriminate against others on the basis of the colour of their skin. Meanwhile, people have developed inferiority complexes due to this. These fairness cream ads keep asking us, ”remove that tan,” ”get fairer skin instantly, ” apply this, apply that, etc. And considering the typical mentality that sadly exists even today, these ads don’t go unnoticed. Everyone wants to look fair and pretty because that’s what we’ve been fed since childhood. These fairness products are no doubt making big profits. But what does this tell us about our society? Are we living in a world where people obsess so much about fairness? And above all, is it fair? It is so disheartening to see Indians still endeavouring to get fair ...

Google have announced that it is going to help the news publishers during the covid-19 with a new way. They are favoring journalism these days and as the pandemic is getting worse, Google decides to waive its advertisement fees for the small and local news businesses. While Google is helping the news publishers with its Ads managing platform, YouTube has announced a new feature for its content creators.  From now on, YouTubers can see when most of their audience and subscriber are online. This new analytics feature on YouTube will help the channel owners to post content at the right time to get the best results. Let’s learn about each new announcement from Google and YouTube. Google Ads Fees Waived For the upcoming 5 months, Google will waive its ad serving fees linked with its Google Ad Manager product. It is generally recognized and cooperated with the legacy AdSense advertising service of Google, where publishers get money for showing banner ads on their site. Most eli...

It is human nature to trust and prefer some knowledge you heard from your loved one or friend over any advertisers or brand. It is noticeable that approx 92 % of customers will trust a suggestion from family members or friends over any online or traditional marketing.   This means if you are able to make people recommend your brand through their loved ones, then it will be more effective than any regular marketing strategy. This means your existing and familiar customers are the key to the growth of your business. Experienced ones often say that  one happy customer brings another 100 interested consumers  to you.    In the present day, where most of the marketers are investing more in a fresh advertising audience, you can get surprising results by using your familiar audience or existing customers. In this article, we are going to learn how to get the most out of your current customers. Word of Mouth Advertising: What is it? Word of mouth mark...

Online marketing is a dynamic space, and it is a field that constantly upgrades. The marketing professionals need to keep up with the latest trends, marketing policies, rules, and laws as well as business strategies. If you keep yourself up-to-date with the marketing trends and thriving strategy, then you can take your marketing career to the next level.   The world’s best marketing experts are today offering their suggestions, experience, case studies, and tips to provide online marketers with a totally new perception of marketing. Now that 2019 has passed, there are frequent new case studies, and positive marketing experiences have emerged as the conclusion of the decade. Many marketing authors have created online marketing books to heighten their skills and abilities. These books will help you understand why many startups failed in 2019 and how you can overcome such challenges. In case you want to buff up your marketing knowledge, then we have short-listed 5 best...

These days, the majority of the content is just meant for building links and is frequently considered as trash by most search engines. Many marketers just provide content for promoting their own businesses regardless of what their audience actually needs and wish for. They don’t care about the facts but only focus on their agenda. On the other hand, the most popular search engines like Google loves high-quality content that is relevant, valuable, and helpful for its visitors and users. Moreover, when you create high-quality content, you actually put your brand into the spotlight of popular search engines like Google, Yahoo, and more.   To make your content lovable for the search engines, you have to focus on two basic facts: Consistent and Strategic approach to content development.  SOURCE:  5 Tips to Build a Content Creation Process ,  E Global Soft Solutions Why Opt For Regular Content Distribution Schedule? When you publish ordinary content const...