John

“Am I yielding profit?” – a question that every PPC manager has to answer and a question that most of them struggle to answer. PPC marketers are not essentially statistics marvels or mathematically aligned by nature, and there can be multiple determinants affecting the overall profitability. Although understanding Google Ads and its auction process is vital to making your campaigns successful, understanding business’s financial figures are becoming increasingly crucial. The advertising world is progressing dramatically.  PPC  is not the only place to put your money anymore. Now there’s Microsoft Ads, social media ads like Facebook Ads, Instagram, Snapchat, and many many more. Money is divided up to many areas, and there is no magic bullet for ascribing every buck spent. Using a little math as our guiding light is the best we can do. Whether you are in-house or working with an agency, understanding the financial metrics will help you become a better media buyer and yield better...