John

Whether you have been around for long or are just getting started with SEO, you must have spent some time researching it and discovered how much links matter to rank organically in the search results. Google sees links as a lot more than just a ‘sweet gesture.’ To Google, it acts as a vote of trust that your site is reliable and credible. Over the years, marketers and  SEO s have tried and tested numerous different approaches to increase their site’s backlinks and expand their overall backlink profile. Among these also emerged some unethical practices that made room for link schemes and other black hat SEO practices. As more and more websites started adopting SEO practices, the link building realm became overly populous – making it all the more so challenging to stick out and earn links from the vastly popular domains. Simply put, the conventional backlinks outreach is simply no longer as effective as it used to be once. Today, even highly personalized emails can hit the skids. Bui...

  The world of SEO is complicated. There are many websites being outranked by the competitor sites that have lesser backlinks and content than them. All they want to find out is the “why” behind this and how they can win those search rankings. There is a lot of confusion surrounding the backlinks, and many SEOs are uncertain about whether getting thousands of backlinks from one website is considered spam or not.  There are websites with 1000 backlinks that outperform sites with 10,000 backlinks, while the same site with 1000 backlinks is outperformed by another website with copied content (with a backlink to the source). So one must wonder whether or not backlinks are an important ranking factor in SEO.  In this blog, we will address these questions and try to offer the readers a bit more clarity on the importance of backlinks for  SEO .  Is It Considered Spam to Get Thousands of Backlinks From a Website? It is circumstantial whether or not it will be considered...

Backlinks are undoubtedly one of the most important ranking factors, and this contributes to the typical feeling of uncertainty that encompasses the management of backlinks. Skip the discussion over the morality of obtaining backlinks. What about getting rid of them? Should SEO professionals bother about disavowing links? Contrary to some topics, Google has been quite open about their views on disavowing backlinks and its place in your SEO toolkit. Why Disavow Links? Google prescribes to use link disavowal in one case – to address penalties charged against your website. If you receive an ”unnatural links” message in your Webmaster Tools from Google, it means the search engine is penalizing you whether or not you are consciously complicit. Being a webmaster involves addressing Google penalties as soon as they show up, and this should not be a problem if you stick to white hat  SEO . However, knowing how to maintain a clean backlink profile is crucial to your long-term SEO strategy. ...

Backlinks are essential for websites to rank well and there are dozens of ways to get backlinks or inbound links for your website. Some ways are pretty easy as well as quick, while some are pretty challenging and time-consuming. Different people have diverse perceptions about link building, and many are unsure what makes a backlink good or poor. Internet is stuffed with various reviews, suggestions, tips, and guides about link building, but hardly any of them tells which strategies are worth for your business. How are you going to distinguish between the good link building strategy, the bad, and the ugly one?  In this article, we are going to tell you what link building strategies are worth in 2020 and what tactics have gone useless. So without wasting any more time, let’s dive in… Link Building Techniques: What’s New in 2020’s Guidelines? Google and other popular search engines are regularly updating their search ranking factors, policies, rules, and algorithms to of...