John

Running a business is no cakewalk. Every company has its unique needs and goals, and therefore they require their unique mixture of eCommerce, SEM, and SEO. You might often find yourself asking questions like – what is the difference between SEO and SEM? Should I begin with SEM or SEO? Is eCommerce considered search? Or perhaps you are curious to know why you should bid on your own branded keywords? Let’s try and understand the relationship between SEO, SEM, and eCommerce with an example. Suppose these three channels are games played on the same ground (SERPs) with the same ball (platforms), but the rules, pattern, the position of the players, goals to win, and variables are all different. Now while a few players (viz. advertisers) put in everything they have into playing one game only, the real athletes (viz. performance marketers) who play a mix of these games and grasp the standard skill sets (such as data storytelling, powerful communication skills, embrace rapid change, keenness t...

Having a strong digital footprint is vital for a brand to be successful in this world of the Internet. Therefore when mapping out your marketing strategy, it is crucial to include a robust digital marketing strategy. Without having it in place, acquiring new customers, increasing brand visibility, and creating impactful profit-generating opportunities probably won’t be possible. The 5 crucial  digital marketing  components that you should consider are: Smartphone consideration Organic Search Social Media Marketing Content Marketing Nurturing Leads and Email Marketing Combining all these components will make up a united digital marketing strategy. Now, how you specify these components have a direct connection on a successful campaign. 1. Smartphone Considerations 90% of customer transactions start on one device and end on another. Smartphones and tablets sales grossly outnumbered computer sales in 2014 and are continuing to do so. Learning the possibilitie...