John

  If you take a look at your Google Analytics, you will see that there are 7-8 vital channels where your website traffic comes from mainly. On the absolute top level, these include every possible way to drive traffic to your site. By all means, you can drill this down to particular websites, but we’ll get into that in a while. Generally, if you can be extraordinary at even one of these channels, you can have massive volumes of traffic flooding into your site. Let’s discuss how to utilize these major channels to drive traffic to your website and drill down into each of them. EVERY POSSIBLE WAY TO GET TRAFFIC TO YOUR WEBSITE Here are the seven major channels you can utilize to drive traffic to your website: Organic search Paid search Social media Email Display Referral sites Direct Organic Search So far, organic search is the most potent way to drive traffic to your site. Organic search helps you get free traffic from different search engines, including Google, Bing, etc. Let’s take ...

As for marketing, way too many marketers get into a rut where they do the same thing repeatedly and gradually get more declining returns. This results in lesser exposure and diminishing revenue. Generally, this takes place slowly and bit by bit until it reaches a turning point when the marketers, at last, understand that they need to take significant steps to get back in the game. Marketing is undoubtedly a rapidly ever-evolving field. Therefore as entrepreneurs, we must keep pace with it to stay competitive and productive. In the middle of this  digital marketing  chaos, it has really come down to adapt or die. The key is to proactively adapt eternally, not only to survive but to thrive. THE DEVOLUTION OF FACEBOOK GENERATES UNCERTAINTY There used to be a time when Facebook was like a dream come true for marketing professionals. However, if you ask about it from those same marketers today, the answer would be vastly different. Soon after the  social media  giant roll...

  Art and design are becoming increasingly accessible; therefore, mixing up different mediums with one another is bound to happen. For example, think of an illustration, graphic design, and graphic illustration. One can easily confuse these entwined, closely linked art forms. So, the question is, what exactly is the difference between these? The illustration is associated with fine art, and on the other hand, graphic design is viewed more as commercial art. Since commercial projects increasingly and frequently need dynamic and clear visuals, the differences are becoming less apparent gradually. In this blog, we will take a deep dive into graphic design, illustration, and graphic illustration, how they differ from each other, and a few exciting ways you could use graphic illustrations for your upcoming projects. GRAPHIC DESIGN VS. ILLUSTRATION VS. GRAPHIC ILLUSTRATION Graphic design and illustration have their own set of techniques, channels, and artistic goals. The easiest way to d...

Calling the year 2020 a challenging period for professional marketers would be indeed an understatement. While this pandemic affected a few industries and businesses more than others, every marketer had to step back to reanalyze and remodel their advertising strategies to adapt to this sudden change. No doubt, this is also a golden opportunity for companies to get on board with new platforms and discover new ways of reaching new audiences and reconnecting with their existing or old customers. There are hundreds of reasons that prove why trying out new channels is a good thing, but while reassessing your marketing strategy, do not exclude some of the best proven  digital marketing  channels that have an excellent and successful track record. In this blog, we are going to discuss three essential digital marketing channels that you must prioritize in 2020. Email Email is the great great grandfather of the industry when it comes to digital marketing. And just like wine, with age, ...

Having a strong digital footprint is vital for a brand to be successful in this world of the Internet. Therefore when mapping out your marketing strategy, it is crucial to include a robust digital marketing strategy. Without having it in place, acquiring new customers, increasing brand visibility, and creating impactful profit-generating opportunities probably won’t be possible. The 5 crucial  digital marketing  components that you should consider are: Smartphone consideration Organic Search Social Media Marketing Content Marketing Nurturing Leads and Email Marketing Combining all these components will make up a united digital marketing strategy. Now, how you specify these components have a direct connection on a successful campaign. 1. Smartphone Considerations 90% of customer transactions start on one device and end on another. Smartphones and tablets sales grossly outnumbered computer sales in 2014 and are continuing to do so. Learning the possibilitie...