John

  Automation in SEM is a powerful tool that is continually growing and evolving. What began as basic bid rules have developed to cover almost all aspects of an account and campaign. To be honest, many advertisers are scared of automation as they feel that it takes away some degree of control from them, or they cannot see everything that’s happening behind the scenes. Nevertheless, these feelings are entirely logical and hence should not be disregarded. It’s natural for all of us to want to understand and trust the tools we use. One way to build trust in automation and confidently utilize these tools is to zero in on Input, Output, and Results. More importantly to focus on leveraging automation consciously and on purpose – matching desired results to automation features. Integrating intent with powerful automation and intelligent human input will result in the secret sauce that will help you and your campaigns thrive! SEM RESULTS While goals and KPIs are excellent and crucial for ma...

 === Digital marketing is an ever-evolving industry, and keeping up with the related news is crucial to stay ahead in the game. In this blog, we will discuss the latest rollout of Microsoft Advertising, Instagram’s upcoming feature, and some other  digital marketing  news, just in case you missed it. So, let’s take a quick look at some important updates from these popular platforms without wasting time. MICROSOFT ADVERTISING ROLLS OUT AUTO-APPLIED AD RECOMMENDATIONS Microsoft Ads is launching this new feature in April 2021 to improve performance and also save some time for advertisers. It will auto-generate ads for ad groups by using variations of existing ad copy and targeting in Microsoft Ads accounts. Advertisers can see the ad recommendations in their Recommendations tab, where they can edit, pause or delete the suggestions before they go live after 14 days automatically. However, advertisers who want to opt-out of this feature can go to their Settings tab, then Accou...

Keywords, one of the most critical elements to marketers, is starting to serve less value in SEM. Gone are the days when keywords were literally the lifeblood of all our SEM efforts when we were hell-bent on ensuring we had the most potent keyword list containing all long tail and short tail keywords because otherwise, our reach will be limited. Today Google Ads and Microsoft Advertising are actually laughing at the marketers’ attempt to create a typical keyword list. And it’s solely because keywords are losing their importance in SEM. It’s safe to say that now they are more like nice-to-have instead of a must-have. The Age of Keywordless Search So what’s the proof that keywords are losing their value? Most of us, small and medium businesses, especially, are experiencing the keyword SEM life already. Let’s have a look at some examples. Yelp There is not a lot to manage when it comes to this local listing/review search platform. All you need to do is place your bid and target (competito...