Are Keyword-Heavy Titles Not Against Google’s Guidelines?
There is a bit of confusion surrounding keyword-heavy titles and descriptions, and Google’s John Mueller has clarified it as a common practice that does not violate the search engine’s webmaster guidelines. Recently, during Google Search Central SEO live stream, this topic was addressed. An SEO professional told Mueller that very often, they see small businesses drenching their titles and descriptions with commercial keywords even after being advised not to do so. For example, you must have come across some local business’ website with a description that looked like – “birthday caterers Florida, wedding caterers Florida, corporate caterers Florida, theme party caterers Florida …” and so on. This is pretty common to spot online. While these aren’t exactly aesthetically pleasing, one can often find pages with such descriptions acquiring higher ranking positions in the SERPs. The SEO professional asks Mueller why such keyword-heavy titles and descriptions are widespread in the ...