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Word of Mouth Marketing: What Is It and How It Benefits Your Business?

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It is human nature to trust and prefer some knowledge you heard from your loved one or friend over any advertisers or brand. It is noticeable that approx 92 % of customers will trust a suggestion from family members or friends over any online or traditional marketing.   This means if you are able to make people recommend your brand through their loved ones, then it will be more effective than any regular marketing strategy. This means your existing and familiar customers are the key to the growth of your business. Experienced ones often say that  one happy customer brings another 100 interested consumers  to you.    In the present day, where most of the marketers are investing more in a fresh advertising audience, you can get surprising results by using your familiar audience or existing customers. In this article, we are going to learn how to get the most out of your current customers. Word of Mouth Advertising: What is it? Word of mouth marketing is a procedure where a
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The search giant Google introduced a new search algorithm update called product reviews update. According to Google, the update is designed to “better reward” well-researched, in-depth content by ranking them over simple brief product summaries. Just to clear things up, this is a standalone update, not a regular core search algorithm update, meaning it won’t impact all search results. This update targets product reviews in particular. In its latest announcement, Google said that it is constantly working to present the searchers with the most helpful and valuable information possible via experimenting, testing, and review processes. The company knows that users value product reviews that share well-researched, in-depth content instead of thin content that simply puts forward a summary of a set of products. That’s why Google is improving its ranking systems with the new product reviews update, which is designed to reward such content better. Nevertheless, this search algorithm update onl
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Guide to Preventing Identity Theft and Hackers

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In this digital world, Identity theft or online threats are increasing day by day. They just use your personal information without your permission just for financial gain. Generally, the identity thieves always try to use low tech ways such as scam and eavesdropping to attract the victims easily. And the next generation of identity theft or hackers has gotten wise to the modes of the internet. They always try to use the internet related scans and tricks to cheat people and stolen their data easily. However, to keep your data safe and secure it is very significant to use passwords safe mode and always provide your personal information to some credible websites. You just think about it that how much data anyone needs to steal your information only name, address, birth date, that’s it! But the most sinister cases rivet some small theft like your information has been towed direct from your trash. Still, some social engineering theft creates a larger threat than the network security thr
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