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Google Rolls Out the New Product Reviews Search Algorithm Update

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The search giant Google introduced a new search algorithm update called product reviews update. According to Google, the update is designed to “better reward” well-researched, in-depth content by ranking them over simple brief product summaries. Just to clear things up, this is a standalone update, not a regular core search algorithm update, meaning it won’t impact all search results. This update targets product reviews in particular. In its latest announcement, Google said that it is constantly working to present the searchers with the most helpful and valuable information possible via experimenting, testing, and review processes. The company knows that users value product reviews that share well-researched, in-depth content instead of thin content that simply puts forward a summary of a set of products. That’s why Google is improving its ranking systems with the new product reviews update, which is designed to reward such content better. Nevertheless, this search algorithm update onl
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Word of Mouth Marketing: What Is It and How It Benefits Your Business?

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It is human nature to trust and prefer some knowledge you heard from your loved one or friend over any advertisers or brand. It is noticeable that approx 92 % of customers will trust a suggestion from family members or friends over any online or traditional marketing.   This means if you are able to make people recommend your brand through their loved ones, then it will be more effective than any regular marketing strategy. This means your existing and familiar customers are the key to the growth of your business. Experienced ones often say that  one happy customer brings another 100 interested consumers  to you.    In the present day, where most of the marketers are investing more in a fresh advertising audience, you can get surprising results by using your familiar audience or existing customers. In this article, we are going to learn how to get the most out of your current customers. Word of Mouth Advertising: What is it? Word of mouth marketing is a procedure where a
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Government Issues New Guidelines for Regulating Social Media and OTT Platforms

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  On Thursday, the Central Government issued new guidelines for the regulation of social media and OTT platforms to restrain the exploitation of content. The Union ministers Ravi Shankar Prasad and Prakash Javadekar briefed the media, welcoming social media companies to operate and do business in India and applauding them for gathering such immense popularity and a good number of users. Moreover, they praised these platforms for empowering the average users with the power of technology. However, the ministers said that the double standards of  social media  won’t be acceptable anymore and that regulating the actions of social networking companies in India has become crucial. These companies need to obey the Constitution and laws of India. To do so, the Centre has demanded the establishment of a quick grievance redressal mechanism. Let’s take a look at the key takeaways from the media briefing. Three-Tier Grievance Redressal Mechanism: A three-tier grievance redressal mechanism has been
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