John

  Keyword mapping is the secret to satisfying search intent.  Search intent is the reason that drives a user to perform a search on Google (or any other search engine).  A keyword phrase is what the user types into the search bar to perform their search query.  If your website answers their query best, the search engine will recognize you as the most relevant site and rank you higher in the SERPs, thus rewarding you with your desired search rankings and traffic.  What Is Keyword Mapping In essence, keyword mapping can be described as the process of allocating target keyword groups to each page on a website based on in-depth keyword research.  Google ranks pages based on specific URLs. So, make sure each URL is optimized and relevant for the target keywords to help it rank.  Typically, target keyword groups nowadays include the primary keyword (keyphrase or focus keyword) that clearly defines the particular page’s topic along with a set of supporting ke...

Decoding the period between a customer’s first interaction with your brand and the time when the actual purchase is made has always been a challenging task for marketers. Having the ability to predict this type of data is the key for brands to better understand their customers, set customer expectations, and forecast each ad dollar’s result.  More and more marketers are becoming capable of making the most out of the purchase decision period as the available platforms are increasingly offering remarketing and conversion tracking options.  This blog will discuss the five simple steps that will help you measure the purchase decision period effectively and build better campaigns.  Assign a Landing Page to Each Product or Service You Want to Sell Creating and dedicating an individual landing page for every product or service you want to sell or generate leads for can be done quickly, but it requires a great deal of time. But fortunately, it’s worthwhile. When it comes to build...

After holding back the account verification process for more than three years now, every social media lover’s favorite app to express their takes publicly, Twitter is now ready to relaunch public verifications early next year.  The popular social network has announced that they are officially planning to bring back the account verifications program in early 2021; however, the relaunch will be accompanied by a significant revamp to the process.  Taking a trip down memory lane, Twitter had set the platform on fire after it verified the account of Jason Kessler, who was one of the organizers of the Charlottesville rally, back in 2017. It received instant backlash from the infuriated users. Later Twitter Support account sent out a tweet clarifying that their action of verifying the account was in no way meant to support its tweets. But some users seem to have taken it the wrong way, while the blue verified badge is just meant to portray the authenticity of an account of public int...

Social media giant Facebook is back again with another striking feature called “Drives.” It’s not the cloud storage service type of drive; it’s in the sense of “food drive,” “clothing drive,” etc.  Today, the platform has introduced a US-only feature to enable the users to collect as well as donate items like food, clothes, and other essentials for the people in need. Users will be able to access this new feature by visiting the existing Community Help hub.  Facebook had introduced the Community Help hub back in 2017 to allow the users to centralize their resources after a catastrophe, whether human-made, accidental or natural disasters such as extreme weather events or terrorist attacks. However, this year, the Community Help feature has been utilized at a broader scale as a part of the social network’s Covid-19 efforts, where the platform aimed at helping those affected the most by the outbreak of this pandemic.  Given how long-lasting this pandemic has turned out to be...

  For every business, their website is the key to capturing, educating, and converting customers, which makes it crucial to get it right. And naturally, your site is the first thing about your brand that your potential customer sees, so you must work harder to make sure they get a good first impression. Now a sure shot way to ensure that your website is up to the mark is to hire a professional  web designer . After all, who can do a job better than the person specialized in it?  So whether you are a web designer yourself or a business owner, here are the five most common web design mistakes that you need to avoid at all costs.  Confusing Brand Messaging When a potential customer comes across your website via a SERP, it might be their first-ever experience with your brand, and therefore you must make a good first impression.  The key to achieving that is effective storytelling. Now, if you just become another brand with a very generic messaging, you are not reall...

A vast portion of product purchases is being made online today, and thanks to this pandemic for boosting this number. The number of people using the internet is increasing continuously, and at the same time, tech companies are progressively developing more new ways to merge the digital world into shopping. Thus, it is quite logical that we only expect online retail to grow exponentially in the coming times. Now reasonably, a lot of consumer purchasing decisions, too, are made online nowadays, and well where are the majority of people spending their most online time? – Social media! As per reports, more than half of the social media users use social media platforms to research products and services. The majority of them are most likely to make a purchase based on social media referrals. In fact, if you too use social media platforms on a regular basis, then there is a very good chance that you have bought a product or service at least once because of something you saw on your feed, whet...

It’s no mystery that visual content is the new trend in the industry. Companies are also aware that they should have a more all-encompassing content strategy incorporating different content formats such as video, GIFs, infographics, etc. But how many of you know that these multiple content formats also impact the  SEO  of your website? Well, that’s exactly what follows in this blog.  Impact of Visual Content on SEO Adding visual content can benefit your website in so many ways. While your text-based content lets you include important keywords naturally and helps you rank higher on the SERPs, the visual content, on the other hand, boosts that content further.  Videos Keep the Site Visitors on the Page If there is one performance metric that Google loves the most (among others) is Time on Page. If your site visitors land on your website and leaves quickly after an average of 15 seconds, this indicates to Google that your content is of poor quality or irrelevant to the ...