John

Data analysis is the most important for getting results in  digital marketing . However, misinterpretation of data insights from analytics tools can mislead the digital strategy. Anybody can make these mistakes, and it does not matter whether you are an experienced marketer or a fresher. The most important thing is to be aware while observing data or reaching wrong conclusions. Here is the list of Common mistakes digital marketers make when analyzing data: Ignoring micro-conversions : Traffic on your platform converts through micro and macro conversions. Interactions like newsletter sign-ups, video view, time on site, bounce rate reduction, etc., are called micro-conversions.  Macro-conversion includes activities like an e-commerce transaction or a lead form fill. For marketers, macro conversions are the actual goal, and therefore they pay attention to macro conversions. However, the key to successful macro-conversion is micro-conversions. Improving micro-conversion can improv...

  Who are nano-influencers? Nano-influencers are people who have followers between 1000 and 10,000 and create content in a particular niche. These are everyday people like neighbors, friends, and your cousin who is into watches. You may be a nano-influencer if you have 1000 influencers and a point of view with which people like.  Today brands are collaborating with these nano-influencers to market their brand.  You must be wondering why a brand would want to include nano-influencers in their marketing campaign when they don’t have massive followership like celebrities? Reasons why brands collaborate with nano-influencers: Trust and Engagement: Nano-influencers do not have a good reach, but they compensate for that with the trust, intimacy and engagement that they have built with their followers. To better understand and look at it this way, people tend to take advice to make purchase decisions. In such a scenario, if you get a product recommendation from someone you trust...

  Every year Google rolls out thousands of updates to improve the quality of search results. However, Google is in the news for the core algorithm updates that it has rolled out on 2nd June, 21, and the other part of the same update is releasing in July. This time Google has released a broad core algorithm update which impacts the Google search overall. The main focus of this rollout is to improve search relevance. This update has raised concerns among site owners regarding their site ranking on Google search engine page as some noticed a drop in their ranking, and some witnessed traffic spikes. There is a mixed response from site owners.  If your website ranking has dropped, then Google’s John Mueller has also stated the reason behind it. “It’s essentially just saying, from the way that we determine which pages are relevant, we’ve kind of changed our calculations and found other pages that we think are more relevant. So it’s not a matter of doing anything wrong and then you f...

On 26th May, Facebook Inc declared that users of Instagram and Facebook will now have the option of hiding like counts on their posts from the public. This change gives more power in the hands of users to use it as per their interest. So, now before sharing a post, you can choose to hide like counts.  On Instagram, you can also hide like counts on other posts by visiting the new Posts section in Settings. Once selected, it is applicable for all the posts visible on your page. They have gone one step ahead and given more control by allowing users to turn this setting on and off after sharing the post. These two controls will be rolled out soon for Facebook as well. Today  social media  platforms have become so addictive that people continuously check their phone, invest less time in themselves and their relationships, harm their eyes, sleep patterns and waste a lot of time. It also impacts the user’s mental well-being, especially among youngsters. Youngsters see the number...