John

  Right after the enactment of landmark consumer privacy laws, Google released an official statement announcing that it intends to phase out third-party cookies on Chrome browsers by 2022. While this is undoubtedly a massive win for conscious users who are cautious of selling their data to advertisers, this might also leave businesses struggling once these cookies vanish. However, these businesses should be a little less panicked and a little more thrilled. The death of third-party cookies is indeed a stumbling block, but it is also a golden opportunity. How? As substitutes to third-party cookies come to light, advertisers may actually come across better audience targeting and acquisition methods. Third-party cookies have not always been flawless. In fact, their quality was mostly reliant on factors like techniques used by the data provider, data’s recency and latency, and any associated purchase costs. Even though sometimes out-of-date, these prebuilt audiences let advertisers sca...

  Company blogs can undoubtedly give your  SEO  that much-needed boost. But if it’s boring, it won’t benefit you in any way. Most organizations fail to make their blogs genuinely interesting, and that’s probably one of the primary reasons they are unable to gain traction with SEO, despite their content marketing efforts. So even though you have guest bloggers and neat stock images, your company blog might be missing the mark. The bottom line is that if your blog does not elicit any engagement, emotions, or sharing among your audience, even all the top-ranking keywords in the world won’t be able to give it any boost. So it’s really your decision to make whether you want to turn your company blog into a valuable resource that users will not only wish to read but also share with their peers, which will, as a result, improve your SEO. ADDRESS THE ISSUES Amateur bloggers often make numerous common mistakes, and just because you’ve got a company blog that looks professional doe...

  Automation in SEM is a powerful tool that is continually growing and evolving. What began as basic bid rules have developed to cover almost all aspects of an account and campaign. To be honest, many advertisers are scared of automation as they feel that it takes away some degree of control from them, or they cannot see everything that’s happening behind the scenes. Nevertheless, these feelings are entirely logical and hence should not be disregarded. It’s natural for all of us to want to understand and trust the tools we use. One way to build trust in automation and confidently utilize these tools is to zero in on Input, Output, and Results. More importantly to focus on leveraging automation consciously and on purpose – matching desired results to automation features. Integrating intent with powerful automation and intelligent human input will result in the secret sauce that will help you and your campaigns thrive! SEM RESULTS While goals and KPIs are excellent and crucial for ma...

  The implementation of mobile-first indexing, which was long-awaited, is now finally upon us. That is to say, the search giant Google will disregard the content visible only on the desktop from this point onwards. For several years, mobile-first has been Google’s priority as user experience has become one of the most important things now, if not “the most important.” Google will shortly roll out the Page Experience update as a whole now. According to the company, “page experience signal measures aspects of how users perceive the experience of interacting with a web page.” It comprises five main Search signals. Hopefully, you know at least four of these signals, including mobile-friendliness, safe-browsing, HTTPS-security, and intrusive interstitial, as they have been effective for a while now. Google has rolled out and updated the guidelines for each of these as it is trying to keep up with the growing customer expectations. Wondering what’s new now? In May, the search engine will...

  For decades, guest blogging has been popularly used as a link-building strategy. But as a matter of fact, it is “the worst strategy” you could think up to build links. Often guest blogging is people’s weapon of choice for link building, and so was the case with us initially. But over time, we realized guest blogging, if truth be told, has no role to play in building links, although that might be the main or only reason you began writing guest posts. Even today, this misconception that guest blogging can help in gaining links continues to float around. This blog will discuss how guest blogging is the worst link-building strategy and why you shouldn’t trust it blindly. GUEST BLOGGING IS EXPENSIVE WHEN DONE RIGHT In its correct sense, guest blogging is a costly affair. To put things in perspective, a very well-put column in the business-to-business niche can easily cost you hundreds of dollars on popular sites. The thing is that the best copy is expected to bring in something specia...