John

  With everything happening in the economy, alternative currencies have been a popular topic in recent times. A great deal of money is being printed, and cryptocurrencies such as Bitcoin and new ones such as dogecoin are coming into the limelight. So we thought of exploring how exactly Bitcoin and cryptocurrency affect  digital marketing  and how they can, in turn, impact your business. In this blog, we will discuss a few ways Bitcoin can impact digital marketing and small businesses in the future. However, before we get on to the effects, let’s first take a quick look at what Bitcoin and cryptocurrency are. WHAT IS CRYPTOCURRENCY? Cryptocurrency refers to a virtual or digital currency secured by cryptography, making it almost next to impossible to forge or double spend. Many cryptocurrencies are decentralized networks based on blockchain technology which is an open, distributed ledger that records transactions between two parties efficiently in code. To simplify things a...

  If the tech giant, Apple, was intimidated when the popular online video game Fortnite tried to bypass its App Store, it will surely not be happy when PWAs thrive. Progressive web apps obstruct Apple’s granular control over the App Store as they deliver app-like experiences without requiring the users to download a real application. While these are designed for daily website users, they offer numerous features exclusive to native applications only. Even though many businesses are “really” into the idea of developing native apps, to tell the truth, this approach can be a struggle for the developers. Building a native application comes with many responsibilities, including updating them regularly, handling user reviews, drawing downloads, paying a 30% share of each sale (including in-app purchases and paid apps) to most stores, which makes sense. In 2020, Apple earned over $64 billion from the App Store, according to reports. This is part of the reason why the search giant Google is...

  The success of your content expansion strategy is not gauged by your constant efforts to produce whatever is trending in the market. Instead, it calls for a comprehensive analysis of the needs and interests of your target audience. This  content writing  expansion process has generated an overwhelming obsession with “fresh content” for search marketers today. People are entirely convinced that creating fresh content is the only way to help websites thrive on the web. But in an already fast-paced environment, the drawbacks of these waves include many marketers hurriedly producing content without really grasping its primary goal. A couple of years ago, when this blogging craze first hit the market, people started building site blogs merely because it looked like that’s what everybody else was doing at that time. However, this approach also comes into play with other trends in new content genres like infographics. Back then, when infographics were all the rage, people star...

We all know the importance of having a quality web design in this digital age. People around the world are spending more time than ever using their phones, laptops, etc. – around three hours daily, as per reports. Your brand’s website is most probably the first place prospects will come across your business. Your website design not only communicates information about your products or services but also reflects your style, relevance, and values. While suggestions for how an ideal web design should be are omnipresent, various common misconceptions do rounds on the internet as well. In this blog, we will discuss five common  web designing  myths (and what you should consider instead) that you need to strictly steer clear of as they could potentially harm your business and bottom line alike. MYTH 1: A WEBSITE CANNOT SERVE MULTIPLE AUDIENCES While there might be generational or socioeconomic gaps in technological knowledge and aesthetic taste, it does not mean your web design canno...

The majority of customers today are searching for information on the internet that will help them make wiser buying decisions. As a matter of fact, 4/5th of the consumers worldwide will perform product research before making an online or in-store purchase. This purchasing behavior itself highlights how valuable websites are for businesses nowadays. If you wish to make your business successful in the present-day marketplace, having a professional website is a must. Websites today serve as the backbone of companies that support all their digital marketing efforts. In this blog, we will discuss why a website is vital for your business success and everything you need to know about getting started with a professional site. THE ROLE OF A WEBSITE IN MARKETING The vital role a website plays in marketing expands to each facet of your  digital marketing  strategy. As the pillar of your online presence, each ad, piece of content, or type of communication you put on the internet will brin...