John

While it is not uncommon for the creative teams to work remotely away from their office confines, being mandated to stay home-bound could be restrictive for a process that heavily depends on team chemistry. Moreover, with a continuous flow of stories about selfless service, human sufferings, and the fragility of life as a whole, presumptions on human behavior probably need to or are being reconsidered, particularly when it comes down to creative thinking. The big question here is – in this restored focus on “pure creative thinking,” has a notable change taken place in perspective and approach towards ideation? Is there a need to polish some meta-skills and to have a deeper connection? According to Agnello Dias, Co-Founder Taproot Dentsu, and Creative Chairman, DAN, the frantic churn for newer creative that decreased the lifespan of every piece of creative to a couple of weeks might and should (honestly) slow down. He believes that the race to get something “new” out there often outweig...

As a digital marketer, one of the most common grievances that we get from potential clients is that when something goes wrong with their online reputation, they start feeling like if they take any action, it could make things worse. For example, the clients think that if they leave comments in places where their online reputation isn’t up to the mark, it could turn more eyes towards them or that if they start addressing their customers’ complaints head-on, it will result in more complaints flooding in. Improving and maintaining an online reputation needs a special skill set. Nevertheless, most  digital marketing  agencies can agree that many of their potential clients don’t “really” understand what online reputation management means. It does not involve wickedly playing the system to remove genuine criticisms of a brand from the web. Likewise, in the same way, it isn’t whining, grumbling, or anything else with a resentful, defensive, or authorized overtone. To tell the truth, ...

  The video giant YouTube is constantly experimenting with new things, and this time it is testing a new feature that will automatically detect products in a video. It will also display a list of detected products in the video along with related products to the users. The company is testing this feature with a small group of YouTube users in the US for the time being. In a recent post, the company said they are currently testing a new feature that presents a list of products detected in some videos along with related products. It will show up in between the video recommendations to users scrolling below the  video  player. As per the statement, YouTube aims to help people discover more videos and information about those products on their platform. Currently, this feature will only be visible to viewers in the US. According to reports, YouTube started testing out this feature with a small group of users last year itself, and now it looks like the company is expanding the e...

The social networking giant Facebook is testing out a new “Green Screen” feature for Facebook Stories. This new tool will let you use a still image or video as the background for your Stories on Facebook. It is pretty much similar to the Green Screen effect available on Facebook-owned Instagram. However, users can use this feature as an editing tool on Facebook, unlike on Instagram, where it is available as an AR filter or effect. It will appear on the top of the “Create Story” section along with the other options, including Text, Boomerang, and Selfies. Users can add an image or video from their gallery by tapping on the “Green Screen” option. After that, they can either tap to click a photo or hold to record a video against the chosen background. Upon selecting it, the feature is labeled as “Green Screen by Instagram” at the bottom, as per the screenshots shared by Mamun Billah, who spotted it. This feature is already available to Instagram users as an AR filter, and now soon, it wil...

It is no secret that content plays a significant role in search engine optimization. Copywriting helps brands convey their story, provides them an opportunity to strategize with valuable keywords, and also enables them to earn trust and loyalty among potential customers. However, content is not enough on its own to make you successful and help you build lasting relationships with your customers. In reality, it is your brand’s tone of voice that resonates with your target audience. According to reports, two-thirds of customers worldwide say that a brand’s tone of voice enables them to establish an emotional connection to it. Think of it as, if your content is the “what,” then your tone of voice is the “how.” The tone of voice is how your message (content) sounds to the readers. In verbal communication, this is conveyed through intonation and pitch. On the contrary, in copywriting, you depict your emotions through your choice of words, font style, and punctuation. That’s what evokes a re...

Monthly SEO reports provide a channel for informing the clients, displaying the return on investment, and leading the conversion for upsells. These are the only way to keep your clients informed about the work you have been doing for them, and therefore, these reports are a crucial part of any  SEO  strategy. Even though SEO reports are vital in numerous ways, they are generally reduced to mediocre PDF templates with a general message forwarded to clients every month. If this sounds anything like your own SEO reporting approach, you are literally passing up on many significant opportunities to retain your clients and upsell with cautiously built storytelling strategies. Good SEO reporting makes a huge difference when it comes to building trust with your clients. Effective customer service and results are the bread and butter of every  digital marketing  agency, and SEO reports help us distinguish ourselves from the competition and build long-term relationships with o...