John

  On Thursday, the Central Government issued new guidelines for the regulation of social media and OTT platforms to restrain the exploitation of content. The Union ministers Ravi Shankar Prasad and Prakash Javadekar briefed the media, welcoming social media companies to operate and do business in India and applauding them for gathering such immense popularity and a good number of users. Moreover, they praised these platforms for empowering the average users with the power of technology. However, the ministers said that the double standards of  social media  won’t be acceptable anymore and that regulating the actions of social networking companies in India has become crucial. These companies need to obey the Constitution and laws of India. To do so, the Centre has demanded the establishment of a quick grievance redressal mechanism. Let’s take a look at the key takeaways from the media briefing. Three-Tier Grievance Redressal Mechanism: A three-tier grievance redressal mech...

  It looks like the popular video-sharing platform YouTube has quietly released a new update allowing people to stream 4K/60p videos on all mobile devices, even on the ones that do not have an Ultra HD display. Although people using devices with a lesser display resolution won’t get the same video quality as they would with a higher resolution screen, turning on the 4K video playback option will still benefit them. As per a trusted source, this change was discussed late last week on the YouTube subreddit first, where people observed that the option to select 4K video playback was now available to them even though their devices didn’t have a 4K display. Let’s assume a user has a Full HD+ phone; if they boost the video resolution to its max, doing so should still deliver an improved visual experience than viewing a 1080p video. Although needless to say, having a 4K device would provide the best visual experience. Currently, it seems as if this new feature is available, particularly o...

  The Advertising Standards Council of India (ASCI) has issued draft guidelines for social media influencers in order to bring transparency to digital media. ASCI pointed out that today influencer advertising has become quite popular, and the majority of posts that influencers publish are promotional, yet most of them aren’t recognized as such. This type of non-disclosure is a disservice to people and is also more or less misleading. According to the new guidelines, all  social media  influencers will need to reveal whether a particular creative post (image, video, or written content) is an advertisement or not. Moreover, if there are any product placements, influencers will have to add a pre-approved disclosure label that mentions the same precisely. In addition to this, they won’t be allowed to tweak the disclosure labels and will have to stick to the permitted labels only. These new social media rules apply to all social networking platforms such as Facebook, Instagram...

  Being an  SEO  professional, if there is one word that you must have heard or used frequently, it is ‘keywords.’ Ultimately, if you know what users are searching for online, you can produce content around it to drive them to your website. A potent way to spot valuable keywords is by using Google Trends, one of the most prominent real-time data sets worldwide. This powerful tool can help you gain insights into what users are interested in or searching for online at the moment. Reportedly, the world’s largest search engine, Google, handles more than 3 billion searches every day. Taking that figure into account, you just can’t neglect this useful tool. Google Trends lets you analyze minute by minute, real-time data behind the billions of searches occurring on Google monthly. Users can go in-depth about the topics they are interested in and get an idea about how their  content writing  will perform. By now, you must have realized how beneficial this tool can be fo...

When marketers talk about CRM, generally, they are either referring to the practice of CRM (customer relationship management) or CRM systems (tools that facilitate the marketing professionals to conduct customer relationship management). If you look at it carefully, you will notice that these two are closely related. If you are thinking about crafting or refining a CRM strategy in your company, you would probably want to have a tool that helps you carry it out. But before we dive into all the technical details, let us start by asking a more foundational question – what is CRM, and why does your business need it? WHAT IS CUSTOMER RELATIONSHIP MANAGEMENT (CRM)? When you’re just a small business startup hitting the trail with a couple of customers, you probably won’t need any help with memorizing their details like what they do, how they became your customer and other specifics that compose the relationship between you both. However, as your business starts growing, it will become a lot m...

  In the recent Google Search Central SEO hangout recorded on 19th February 2021, Google’s John Mueller has answered some questions about best  SEO  practices for news sites, especially since it relates to uploading short articles. According to Mueller, news websites need not worry too much about the length of their articles as sometimes short content is better for a given search query. During the latest Google Search Central SEO hangout, Mueller answered a question put forward by an SEO practitioner who manages a news website. She wanted to know the risks of having shorter articles regarded as thin content. Further adding to her statement, she said that she is even thinking about noindex-ing the shorter articles, which can be as short as a paragraph in length, in case this will help her website in search rankings. Now, these concerns are valid since Google is known to devaluate thin content. Moreover, Google’s Panda update is designed to minimize the prevalence of low-qu...