John

Since the early 2000s, Google has been the most popularly used search engine across the world. Over this period, from being just another typical Silicon Valley startup and longshot to becoming the protector of the internet, controlling algorithms with enormous business implications and building a reputation for spreading its business into various areas in the name of offering an improved user experience. In recent times, the increased inspection over its business practices has resulted in government regulators getting tough on anticipated wrongdoings, and a fraction of users have also demonstrated a little inclination towards a more privacy-oriented search experience. Google is also facing opposition from other search engines regarding how it is presenting search engine alternatives to Android users in Europe. This wave of opposition to the market leader may develop favorable conditions for other search engines to contend themselves. New search engines, Neeva, founded by the former Sen...

  Colors play a crucial role when it comes to branding and  web designing . Wondering why? According to research, the majority of snap buying decisions are virtually powered by color perception. As far as websites are concerned, the first impression matters a great deal. Therefore, picking the right color scheme for your site is crucial to make it catchy, appealing, reliable, and rewarding. Be careful while choosing the colors to add to your website color scheme. Different colors will convey different messages to your site visitors, which will modify their perception of your website, whether it was intended or not. Have no idea where you should start? This step-by-step guide will help you create a website color scheme and prevent you from making the biggest blunders in web design. The attention span of an average internet user is approximately eight seconds today, and that’s the amount of time you have got to persuade them to stay on your website and accomplish whatever they c...

One of the most distinctive features that YouTube offered its premium users was the ability to download video from the platform to play it offline later. However, with the video-sharing platform continually introducing new exciting updates in the app, a recent report suggests that it is currently testing another great feature. This new update will allow the users to sync downloads across different devices in which the same user account has been signed in. According to the reports, the platform has tested out this feature’s extension recently, and it was live in beta as well as the stable Android app versions. Users can use this new feature by going to the “Settings” of the app and then tapping on the “Cross Device Offline Settings” menu. On clicking, a popup notification will appear on the screen asking the user which device they want to sync with the toggle option. Users can then click “Allow Downloading to this Device.” However, when this feature was later tested out using two Androi...

From Digital Marketing’s rise to evolution, data analytics has played a paramount role. If you look into it carefully, you can actually feel it fueling the digital marketing’s engine. However, your data’s quality and the inference you draw out of it determines your  digital marketing  efforts’ success. As per reports, the majority of the global population is actively using the internet today. This results in a prodigious amount of digital shadow, allowing the marketers to go to great lengths by examining consumer behavior.  Understanding consumer behavior, presenting appropriate offerings, and targeting them has always been marketing’s essence. However, data has introduced much-needed accuracy to be present for the right people at the right place and that too at the right time. Not long ago, most marketing efforts used to rely on conjectures since there was no ready-to-digest analytics available to tell us if the idea worked. Or whether the  content  was engagin...