John

  Take a trip down memory lane and think about how things were ten years ago. When people incorrectly presumed that SEO was nothing but a manipulative marketing maneuver that was all about deceiving the search engine’s algorithm and using strategies to trick Google (or any other search engine) into thinking that your website satisfies the search query best.  This isn’t the way things should have ever been, and  SEO  professionals should have always focused on building a website that actually is the best result for a specific query instead of just giving a false impression that it is. However, when it came to detecting web spam, Google’s algorithm wasn’t really that advanced back then.  Taking advantage of the situation, many SEO practitioners were abundantly using black hat SEO techniques to rank their websites, but fortunately, things have drastically changed.  In this blog, we will discuss what black hat SEO is, what risks are associated with it and which...

Go back in time and recall this morning – do you remember that ad banner embellishing the news website you saw while you were headed to work? Or do you recall which brand’s commercial aired while you were tuned in to a radio? Or which company’s ad played while you were waiting for your video to load? It is highly likely that you will struggle to identify the advertiser.  Even the marketing professionals barely give any heed to these messages, so how can we expect an average fella to do so? That’s where something changed – storytelling found its way in  digital marketing  and turned the world upside down.  Gone are the days when digital marketing was all about focusing on peppering the audience with the same message time and time again until their catchphrases were drilled into their heads. Instead, marketers are now striving to offer exceptional customer experience, getting the audience to search for them, looking forward to seeing their recent creations. The Basics ...

When you work in different vertical markets, there is something you will learn instantly about CPC – it differs fiercely.  For example, the cost per click for a sweatshirt will be completely different in comparison to searches for lawn care services.  Usually, if what you are advertising does not cost much, the average CPC will be low.  It’s truly the work of economics for retailers and services – every sale is worth only so much, and costs that don’t align with that are illogical to spend.  In short, all clothing retailers will max out around the same scopes since their margins are not utterly different from each other. And this is likely to set the price for the specific vertical market.  Nevertheless, this raises problems for cases where the cost per click is higher: each click is important and costs a great deal.  Numerous retailers are happy to pay those prices either because what they are offering is worth that money or they know that they are going t...

Being a small business owner, you might find yourself thinking about whether marketing is more critical or sales. Or whether you should pour more money into your marketing efforts or employ an iconic sales team.  Honestly, we have tried our hands at both to expand our business, so we are savvy about capitalizing on both these strategies effectively.  In this blog, we will throw some light on this topic and help you analyze the pros and cons of both methods for your exclusive business! But before diving into which strategy you should choose for your company, let’s first discuss marketing vs. sales.  Marketing vs. Sales Let’s understand this with an example.  An XYZ marketing agency is a small business established recently. Now they are looking to grow their business, and every advisor they talk to, every book they read, or every business person they meet says that without having a reliable sales team, making their business successful is a far-fetched game.  Just ...