John

The Covid-19 pandemic has significantly turned our everyday lives upside-down, especially impacting how we communicate, work, shop, and carry out other necessary daily operations. With the outside movements being full of risks and difficulties, work-from-home and easily accessible e-learning solutions are indicating a massive shift towards online platforms. Time has never been more ideal for professionals across various fields to educate themselves in  digital marketing  – the latest buzzword in the corporate world. Digital Marketing Scope Below we have listed some bottom-line data points related to this digital shift among customers: More availability of affordable 4G internet, higher smartphone infiltration, and increasing customer disposable income should push the Indian eCommerce market towards becoming a $200 billion industry by the year 2026 or maybe even before. 90 out of 100 consumers have shifted their buying habits and switched to online platforms. Almost 50% of cons...

Customer Experience (CX) is one of the most extensively discussed topics related to business. To provide up a better and more intuitive experience to the users, the companies worldwide are now shifting their marketing focus towards the user experiences. Recently, a survey showed that the companies are excited about the opportunities bought by the customer experience, and they will beat the competitors such as mobile marketing and content marketing. In the coming future, Customer Experience may overtake products and the cost as very crucial brand differentiators. What is Customer Experience? Customer’s insight into how a business treats them can be termed as Customer Experience. It has a direct relation to customer satisfaction. A customer can develop both positive and negative feelings towards any specific brand. However, by understanding the customers and delivering them personalized experiences, the companies can effectively transform Customer Experience and make them loyal. When the...

Be it a request regarding service improvement or a product feature, feedback is a valuable part of a business. They help businesses in understanding what is the requirement of their customers and then work accordingly. Like how an improved product or service delights the customers and makes them satisfied, the same way feedback plays an essential role within an organization. Feedback of the employees is valuable for an organization and to the individuals running it. One of the most well-known ways to get the employees’ feedback is to organize surveys to help organizations understand the employees’ pulse and look through their requirements and the areas that the organization might have neglected previously. With the help of feedback, employees can put their opinions and requirements in front of the management. Performance The productivity of an employee is directly proportional to his job satisfaction. An employee’s productivity will be at a peak when working in a motivational environme...

  Every month more than 3k people search for ideas on what to post on Instagram and how to increase post engagement. In this article, we have discussed some of the best practices that you should follow to reach a broader audience on Instagram. Make Sure to Post Only Quality Snaps & Video Clips With the help of Instagram, you can make a creative representation of your brand. You need to post consistent content that is eye-catching and appealing to the audience. The use of images and videos in high quality will give you better engagements. Researches show that visual-based content attracts a broader amount of audience compared to the text-based content. The visual representation of any service or product tends to attract a broader audience. So, it is recommended to focus more on the visual-based content. Tutorials & Demonstrations Researches show that how-to videos get a great response from the viewers. With the help of how-to videos, you can easily retain your audience along...

If your great posts are not reaching up to the expected amount of audience, or only a few people are visiting your blog or signing up to your newsletter, then don’t worry. We are here for you. In this article, we will tell you the best ways with which you can boost customer engagement. We know it’s frustrating when you don’t get a good response on the content you have produced with so much effort and dedication. If your work is not reaching up to a broader audience, it doesn’t mean that your content is not up to the mark. It’s just that you are not applying the correct strategies to make it reach a broader audience to get better results. So, below we have discussed the five best strategies with the help of which you can boost customer engagement: Interacting with your Audience To boost customer engagement, the first thing you need to do is interact with your audience. Interaction with the audience will help boost customer engagement, which will significantly impact your business. You n...

  After Google, YouTube, the second-largest search engine, enabled its users long ago to try out its new features and products before the platform makes it live to a broader audience. However, recently YouTube introduced a recent change, where only the users who have subscribed to YouTube Premium service will be able to test its latest sets of experiments. Meaning, the platform has restricted the ability to test some of its new features to the paid subscribers only. These features include the one which lets iOS users watch videos on YouTube directly on the home screen. However, we would like to clarify that this feature is nothing like the PIP option (picture-in-picture) that has been provided to the app developers with the release of the new iOS 14. YouTube says that this feature instead allows the users to watch videos with sound on while they continue scrolling through YouTube’s homepage. Besides this, YouTube is running two more experiments that are related to the search. While...

SEO always manages to create lots of confusion, and that is the one thing that we can say about SEO with absolute surety. For instance, it looks like a lot of people formed their image of  SEO  about a decade ago, and they haven’t bothered changing it ever since with the advancements. Even the SEO pros with years of experience seem to have no idea about the modern-day best SEO practices. Now before moving forward, let’s first answer the question that the blog heading has put forth – is SEO copywriting still important? Yes, it absolutely is. Let’s see why. Search Continues to Be the Only Game in Town Choose any survey you like, and you’ll see that search continues to be one of the top activities on the web and has been for over the last ten years. Moreover, studies show that after email, the search is the second most common activity on the internet, and this has been the case for generations. Internet users make hundreds of thousands of unique searches every month, and unlike t...

Are you looking forward to making videos a part of your social media marketing strategy? A lot of brands have started using short videos for the promotion of their latest products/ services and engaging their audiences, and they have found it to be very effective. If you also want to implement a strategy like this, you must first determine what works best for your company. The user demand for more creative, engaging, and informative videos is increasingly growing around the world, and this is an excellent opportunity that businesses should leverage to boost their engagement. According to research, a vast majority of all internet users worldwide watch online videos every month, with the 25-35-year-olds being the majority watchers. Considering these emerging trends, their popularity, and the array of opportunities it brings forward for the businesses, more and more people have started realizing it’s worth. In fact, almost 87% of marketers used videos as a part of their strategy last year...