John

Are you feeling guilty for creating and posting content just for the sake of it? Perhaps somebody told you once that publishing 800-word blogs regularly is a foolproof way to boost your presence on the SERPs because ‘search engines love fresh new content.’ Or maybe you are just used to creating as many content pieces as possible just to check a box against an essential from your list, emphasizing more on the quantity of the published posts instead of quality. If this sounds anything like your ‘content strategy,’ then you need to put it off right away! The reason being is that you are just wasting your time and resources. More likely than not, creating content without any goals is doing little to no favor to your brand. Also, there’s a good chance that most of these are ranking as thin content without any unique value. But it’s time to change your old habits and plan out a real and solid content strategy that will do something good for your brand. All you need to do is understand how yo...

  Agencies often come across situations where it appears like digital marketing is not influencing their client’s business directly or simply their bottom line in particular. When this happens, the first idea that pops up in their minds is to change the complete strategy or perhaps hunt through LinkedIn to find a  digital marketing  sorcerer with the superpowers of bringing overnight success that one can only daydream about. However, there is also a third thing that probably occurs in the minds of a few marketers only – patience. This typically forgotten virtue plays such an essential role in digital marketing. While you and your team might be pretty confident with your solid strategy, but the client wants to see rapid results, as a marketer, sometimes you will have to step up and have the frightening, rather uncomfortable conversation about keeping patience. The truth is, the more expeditious and smarter marketing gets, the more patience has to be kept to become successf...

Consistency is the secret ingredient of a successful social media marketing strategy. You have to be consistent to establish an identity and make sure your audience recognizes your brand. Staying consistent in your brand lets you boost your reach and audience engagement. From the aesthetics of your social media profiles to the tone of voice you use in your messages, you must be identifiable in order to earn traction among your target audience. In this blog, we will discuss the importance of consistency in social media marketing and how it can help you boost your audience engagement and reach in the most cost-effective way. Consistent Tone of Voice To maintain consistency in the tone of voice you use in your social media messages, first, you need to understand who you are communicating with your messages. For instance, if you are communicating to the Millennials, you wouldn’t want to use the same dialect or terminology as you would if you were speaking to Generation Jones instead. Gende...

All of us are familiar with the importance of building a robust content strategy and how it can exponentially grow our website when done right. However, in the world of content marketing, there are also multitudes of misconceptions. At some point or the other, you must have received the advice that each content on your website should be of at least 2000 words or longer content performs better. But, as a matter of fact, neither of these are true or untrue – if that sounds sensible. Both long-form and short-form content play a significant role in a successful content strategy, and they can be very potent tools in your content marketing arsenal. All you need to do is select the right type of content in the right context. There is no definite answer to how long your blog post should be, and neither should you fix any minimum word count for your content. You just have to learn to pick the appropriate form of content to serve a particular purpose, and in this guide, we will discuss everythin...

Artificial Intelligence or AI is what facilitates machines to learn from experiences, adapt to new inputs, and carry out tasks just like humans. From computers playing chess to self-driving cars, all are the most common examples of AI in our everyday lives, and these depend on deep learning and natural language processing massively. We can train computers using these technologies to perform specific tasks via data processing and pattern recognition successfully. The History of Artificial Intelligence The term ‘Artificial Intelligence’ originated back in 1956, but it has become more popular now than ever, and the credit goes to increased volumes of data, advanced algorithms, and upgrades in computing power and data storage. In the 1950s, the initial AI research analyzed subjects such as symbolic methods and problem-solving. During the 1960s, the United States Department of Defense liked this idea and started training computers to imitate basic human reasoning. And in 2003, the Defense A...