John

Every day new brands are emerging in the market. Some are bringing in fresh new products while some are launching competitive products of higher quality, better features, and lower costs with the hope of confiscating the existing market leader. But the question is, how are you going to safeguard your brand and market position? In this blog, we are going to discuss what defensive marketing strategy is, its importance, and how to implement your own defensive marketing strategy. Let’s dive into the details. What Is Defensive Marketing? The actions that a brand, primarily a market leader, takes against its rising competitor in order to protect the market position of its products, profitability, market share, and mindshare is known as Defensive Marketing. In case a brand fails to protect its market position, then they are liable to lose some of its consumers to the competitor. Or, in the worst-case scenario, they might lose their whole business. This reason alone is enough t...

We’re all living in the digital era, so regardless of the age, size, or industry of your company, you must acquire the right mindset, procedures, and equipment to maximize your company’s operational excellence and flourish in this highly-competitive dynamic world. In this blog, we are going to talk about how you can future-proof your business via digital transformation. We will discuss everything about digital transformation, its importance, and its implementation in your organization. What Is Digital Transformation? Digital transformation is not just about businesses embracing technology; rather, it is also about how an organization employs people and processes. Digital transformation involves a thorough reconsideration that endeavors to provide better products or services to satisfy their consumer’s needs and expectations. Importance Of Digital Transformation The majority of the companies have to adopt digital transformation in order to survive, especially when agile st...

Thinking about getting started with LinkedIn Marketing? LinkedIn is a leading professional social media platform in this world, ranked no. 1 network for B2B lead generation. In simple words, it is a marketing treasure. With over 675 million users active monthly worldwide on LinkedIn, including executives from all small to big businesses and even multinational corporations, your company has an excellent opportunity of connecting with other influential people in your industry and network. In this blog, we will discuss all about LinkedIn and how your business can leverage its power to grow in 2020. What Is LinkedIn? LinkedIn is the largest professional network across the globe, with more than 690+ million registered members in 200 countries. Its members are spread across every continent, and it is used as a platform for different reasons like: Small businesses trust and utilize LinkedIn to hire employees Freelancers use LinkedIn to find work on ProFinder People use LinkedI...

Social Media platforms are dynamic and inevitably keep evolving. People are always finding new ways of recording and sharing every aspect of their life. However, what if you are a business? There are so many social media platforms out there already and every day more and more are being launched, how do you as a business decide where to start from? Should you create a Facebook or Instagram account first or maybe begin a YouTube channel? Using social media platforms as a part of your business strategy is the most effective and fastest way of letting people know about your business. It is an excellent way of reaching your audience, increasing brand awareness, and marketing your products or services. However, its benefits do not end here. Besides these, social media platforms allow you to connect with your audience, interact with your customers, and engage with your prospects on a more human and emotional level. To know what’s the ideal social media platform to build your busines...

A brand new set of  PPC  benchmarks has disclosed the list of industries that are performing exceptionally good right now, the ones who have been hit hardest, and the ones which are observing mixed results amid this pandemic. Generally, WordStream publishes its Google Ads benchmarks report annually, but due to these unusual times we are living in, it has published its second report this year.  The newly released Google Ads benchmarks are up to May 2020, comprising data across 21 industries. This data can be utilized by the marketers to compare the performance of their ad against the industry average. This will give the marketers an opportunity to think about the changes that need to be brought in their campaigns if any. Let’s see what this data has in for us. Industries With Boosted Ads Performance During this pandemic, some industries are seeing a rise in their demand, which has resulted in powerful ad performance. Here is a list of the 8 industries that ...

Approximately half of the small businesses are already taking advantage of pay-per-click ( PPC ) advertising. Are you? PPC enables businesses to reach a potential customer base online, and without it, you might be missing out on potential sales. Actually, it might be possible that your competitors are snatching those consumers. However, you mustn’t rush into PPC without making a solid plan. Otherwise, an incompetent PPC campaign management will not only fail but also cost you your valuable money and time. To ease this process for you, we are going to discuss the skills needed to run a successful PPC campaign. With these useful tips, you will be able to avoid any wastage of time or money and, instead, start boosting your ROI. What Is PPC? You need to understand PPC truly in order to utilize its full potential properly. PPC is pay-per-click, and as the name suggests, each time someone clicks on your PPC ad, you pay for  digital marketing . Although you might want to con...