John

Does your website seem outdated? Or maybe you just don’t like its design anymore? Did you just add a new product? Or your website isn’t providing enough value to your visitors? Whatever the reason is, the solution is to redesign your website. Redesigning can be a great success or a big failure, depending on how well you do it. But one thing is sure that this is a long and tedious task. To make sure you do it right, it is essential to have a clear vision. This will make sure that the entire process runs smoothly. The clearer idea you have since the very beginning, the more successful your redesigning will be. Whether you are hiring an agency to redesign your site or doing it in-house, this is the complete guide to help you create a website redesign strategy and make sure it turns out to be successful. WHAT IS WEBSITE REDESIGNING? Website Redesigning involves changing and updating the existing content, format, structure, and navigation of your website to enhance its performan...

Considering the current restrictions in effect against stepping out and all the other advertising mediums being ineffective, it has become essential that the message reaches our customers. The present situation has made a strong path for the marketers, considering they have the vision to do so. As people are spending the majority of their time at their homes now, connecting with them digitally has become way more convenient than ever. This unexpected rise in digital consumption has facilitated the marketers to adapt digital mediums as their preferred choice. NEED TO GET DIGITAL ALL THE MORE NOW As per a recent report, the average time Indians spend on their smartphones has gone up significantly. The tremendous growth in digital transformation has also set digital payments in motion. Cashless payments have gone way too up in recent times. With people spending most of their time online and making digital transactions, you would definitely want to establish a digital footprint. Th...

Deciding on the right content marketing strategy for your business is a tough nut to crack. With more than 4 million content pieces getting published on the Internet every day, it has become even more challenging to achieve solid growth via content marketing. In such a cut-throat competition, you cannot just rely on intuitions or assumptions; instead, start focusing on applying a strategic approach to the ways you produce your content. However, analyzing your competition will help you gain beneficial insights and identify the content gaps. Content Gaps are the specific topics that are missing from your website, but your competitors may have them. Content Gap Analysis provides you with the opportunity to make precise content that your audience might be interested in and keep them engaged. In this blog, we are going to discuss efficient techniques to identify and fill the content gaps. WHAT IS CONTENT GAP ANALYSIS? Content Gap Analysis is the process of identifying and fillin...

Quarantine has brought several considerable changes in our lives. With employees working from home, the learning pattern and working culture have been changed. Some of the world’s largest organizations are successfully operating remotely, giving a tremendous rise to telecommuting culture. It has been more than two months now, and India is progressively accepting the idea of work-from-home culture and flexible work hours. Moreover, a lot of companies have started realizing that their employees can be more or equally productive when given the freedom of working remotely and flexible working hours. No matter what the field is, the working culture is going to change for most organizations once everything returns to normal. Companies might adopt the telecommuting culture partially or wholly as it is eco-friendly, helpful in cost-reduction, and saves resources. Although, as a result, the hiring trends, demanded skillset, and work traditions will also change. But not everyone has th...

As consumers are settling into their new lives at home, consumption habits are changing drastically across digital mediums. Typically during crises like these, viewers are compelled to stick to their televisions for the latest news updates. However, this time there was a decline in live TV viewers. More and more people have started switching to mobile phones to stay connected. They are receiving information via social media, podcasts, and radio. Now that is pretty much a big change. CHOICE OF GENRE REFLECTS THE ATTITUDE OF LISTENERS Podcast downloads have increased dramatically, in particular. In the mid of March, the industry witnessed the highest number of podcast downloads within a five days period. Shifting categories, listeners are now spending more time with news programs, leading to an increase in downloads by 30%. Typically podcast listening occurred during the commuting hours, whereas now it is occurring throughout the day. Moreover, we are observing content fo...

Email Marketing is incredible, it really works! It is one of the best ways to keep your audience engaged and stay at the top of their minds, and for the majority of the marketers, this will sound familiar. But to utilize the true power of email marketing, one needs to understand the psychology behind it. The purpose of an email newsletter is to provide a list of your most exciting content, promotions, and announcements to your subscribers. It effectively keeps your target audience updated and helps in generating leads. But sending a newsletter every week or month just to meet the criteria is not effective. Getting people to open it and read it is a tricky part. To ease your troubles, we have divided the whole process into ten simple steps below. HOW TO WRITE THE PERFECT EMAIL NEWSLETTER? Analyze if it makes sense for your company to have an email newsletter It might sound like a really tough job to push back a project your boss just assigned. But if it does not make ...